Foot-in-the-door technique of persuasion is a powerful psychological strategy that involves making a small request to gain eventual compliance with a larger request. This method capitalizes on the principle of consistency, where individuals who agree to a minor request are more likely to agree to a subsequent, more significant request. For example, a salesperson might first ask a potential customer to answer a few questions about their preferences before attempting to sell them a product. This gradual escalation of requests can lead to higher rates of compliance and is widely used in various fields, from marketing to social movements.
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Last update on 2025-05-03 / Affiliate links / Images from Amazon Product Advertising API