Water based primer is essential for achieving a smooth and even finish in your painting projects. In 2025, the market offers a variety of top-notch options that cater to different surfaces and needs. From enhancing adhesion to providing excellent coverage, these primers are designed to improve the overall quality of your paint job while being environmentally friendly. Whether you're working on wood, drywall, or metal, the right water based primer can make all the difference in the final result. Explore the best choices available to elevate your DIY or professional projects.
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)
- SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
- FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores.)
- MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
- HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
$10.00
e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz
- MAKEUP PRIMER & SKINCARE: Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone while giving makeup lasting power.
- SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer's gel-based formula with sticky texture grips makeup for long-lasting wear.
- CREATES A DEWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowing finish.
- HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan
$10.00
SALE
−$3.02
Maybelline Grippy Serum Primer, Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear, Clear, 1 Count
- Face Primer For Up To 24H Wear: Drip, glide, grip with Grippy Serum Primer. This face primer for makeup is ultra blendable with Serum-To-Grip technology, after 20 seconds the fresh serum texture transforms to a sticky feel that grips makeup for up to 24H
- Gripping Water Based Primer Formula: Grippy Serum is a water-based serum make up primer that has been formulated with 2-percent Niacinamide. This hydrating primer delivers 24H hydration and gives a fresh, plumped skin look
- No White Cast Or Greasy Feel: Apply this primer for face before makeup. Layers well with makeup and does not pill. Our primer face makeup is a non-comedogenic, vegan formula and suitable for all skin types, including sensitive skin
- Maybelline Has What You Need: Create any look with foundation, BB cream, concealer and highlighter for the perfect canvas, eye shadow, brow pencil, mascara and eyeliner for any eye look and lip products, from matte lipstick to au natural lip gloss
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
$9.97
e.l.f. Hydrating Face Primer, Makeup Primer For Flawless, Smooth Skin & Long-Lasting Makeup, Fills In Pores & Fine Lines, Vegan & Cruelty-free, Small
- PRIMER FOR LONG-LASTING MAKEUP: This e.l.f. primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application.
- HYDRATING FORMULA: The formula is infused with grape and vitamins A, C, & E to help boost complexion and hydrate your skin.
- GREAT FOR ACNE-PRONE SKIN: Great for acne-prone, combination, and oily skin.
- PERFECT PAIRING: Pair with the e.l.f. Flawless Finish Foundation or Camo Concealer for an all-day satin finish.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
$8.00
Milk Makeup Hydro Grip Primer with Hyaluronic Acid + Niacinamide – Hydrating Face Primer Grips Makeup for Up to 12 Hours – Silicone-Free, Lightweight Gel with Dewy Finish – 0.33 oz
- 12-Hour Grip, All-Day Hydration: This 13x award-winning, moisture-rich makeup primer hydrates and locks in your look for up to 12 hours, ensuring makeup stays smooth and crease-free all day long; silicone-free and suitable for all skin types, the clear gel formula provides a dewy finish for a glassy, hydrated look
- Skincare-Infused Primer: Hyaluronic Acid + Niacinamide boost hydration to visibly smooth skin, Blue Agave Extract grips makeup to prevent fading, and Aloe Water + Hemp Seed Extract lock in moisture for a dewy finish
- How to Use: Blend 1-2 pumps of primer onto clean skin, allowing the formula to activate for 1 minute before applying makeup
- Clean, Vegan Formulas: With Milk Makeup, it's high standards or nothing—that's why we don't use over 2,500 controversial ingredients; everything is clean, vegan, cruelty-free, and made to make your life easier
- Live Your Look: Born out of Milk Studios, a creative hub in downtown New York City, community and self-expression are at the heart of everything we do; we believe it’s not about how you wear your makeup, it’s what you do in it that matters
$20.00
SALE
−$5.25
TOUCH IN SOL No Pore Blem Primer, 1.01 fl.oz(30ml) - Face Makeup Primer, Big Pores Perfect Cover, Skin Flawless and Glowing, Instantly Smoothes Lines, Long Lasting Makeup's Staying
- PORE MINIMIZING & ANTI-WRINKLE PRIMER: The pore-minimizing formula of our primer face makeup tightens pores and gives a lifting effect to dull and saggy skin. This makeup primer for face with collagen helps to minimize the appearance of wrinkles, fine lines, and smooth skin texture so that it avails skin to be seamless.
- SMOOTHING AND HYDRATING PORE PRIMER: Touch in Sol primer face makeup for oily skin instantly hydrates the skin and prevents moisture loss by strengthening the moisture barrier. This pore filler primer will give you a healthy-looking face at once while regulating the oil excretion and controlling sebum production.
- VELVETY SKIN BEFORE & AFTER MAKEUP: The lightweight and non-sticky foundation primer will prepare the skin before the makeup by minimizing the spots, blemishes and hydrating the skin. This face primer shrinks the look of pores and smoothens the skin so you can apply professional quality makeup right at home.
- FACE PRIMER WITH PLANT-BASED INGREDIENTS: Touch In Sol No Pore Blem Primer contains plant-based ingredients like Green Tea Tree extracts and Soluble Collagen. These active ingredients in our hydrating primer help minimize wrinkles, pores, and uneven skin tone while energizing the skin for lasting makeup wear.
- EASY TO USE CHEMICAL-FREE MAKEUP PRIMER: This face primer under foundation does not contain paraben, mineral oils, acrylamide, talc, and animal ingredients, making it perfect for any skin type. Pump to dispense a small amount and apply a thin layer across the entire surface of your face, and massage.
$11.75
SALE
−$7.50
NYX PROFESSIONAL MAKEUP Plump Right Back Plumping Serum & Primer, With Hyaluronic Acid
- Plumping Serum and Face Primer: This lightweight, electrolyte-infused gripping primer serum extends wear while providing an instant plump look, keeping foundation and makeup looking fresh, moisturized, replenished, and energized without looking oily
- Supercharged Formula: This vegan and cruelty-free formula absorbs quickly, and instantly smooths skin for even application; Infused with 5 electrolytes and vitamins: Hyaluronic Acid, Vitamin E, Pro-Vitamin B5, Magnesium, and Potassium
- Face From Foundation To Finish: Complete your makeup look with our full line of face products to aid in color correction and coverage from concealer, blush, bronzer, foundations and contouring to palettes and powders
- Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
- Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup
$9.50
e.l.f. Liquid Poreless Putty Primer, Lightweight Face Primer For Long-lasting Makeup Wear, Creates A Smooth Complexion, Vegan & Cruelty-free
- LIQUID MAKEUP PRIMER: Your favorite Poreless Putty Primer is now available in liquid form! This silky liquid face primer seamlessly glides over your skin.
- CREATES A PORELESS-LOOKING FINISH: This liquid face primer grips makeup for long-lasting wear and gives you a poreless-looking finish.
- INFUSED WITH SQUALANE: Infused with squalane. Great for oily, normal, dry & combination skin types.
- HOW TO USE: Apply prior to your makeup application to create a smooth canvas.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
$10.00
SALE
−$3.21
Elizabeth Mott Thank Me Later Face Primer - Mattifying Makeup Base Primer for Shine and Oil Control - Pore Minimizer, Hides Wrinkles and Fine Lines – Long-lasting Makeup Gripping Formula 30 g
- BEST OF KOREAN BEAUTY: We work with the finest Korean manufacturers to bring the best Korean skincare and beauty to you, infused with effective Korean ingredients and breakthrough formulas; dermatologist & allergy tested, cruelty-free, and Leaping Bunny approved
- MATTE PRIMER FOR PREPPING: Elevate your makeup game with our matte primer; essential step between skincare and makeup; crafted with high-quality ingredients like luxurious pearl powder; smooths skin immediately; perfect as foundation base; suitable for dry or oily skin; say goodbye to uneven texture
- GET FLAWLESS FACE MAKEUP: Our makeup primer prepares skin and locks in makeup; matte finish of this mattifying primer shields your makeup against oiliness and creasing; perfect for mature skin; helps conceal wrinkles and fine lines; keeps makeup picture-perfect from morning to night
- SMOOTHING SKIN PRIMER WITH BENEFITS: Creates a flawless base; gripping primer with skin-loving benefits; evens out your skin tone; enlivens your complexion; minimizes appearance of pores; perfect for layering under makeup; enhances longevity of your look; safeguards against creasing; your skin will thank you
- HOW TO USE: Achieving the perfect makeup canvas is easy with primer foundation base; start with a clean face, apply skincare and sunscreen; let it absorb for 30 seconds or more; dispense a nickel-sized amount of primer; apply in gentle, circular motions; let it set for 30 seconds; apply makeup for a fresh, matte look all day
$12.78
Milani Conceal + Perfect Blur Out Smoothing Primer
- Instant Blurring Effect: Moisture-locking micro-powders provide a soft-focus filter that instantly blurs pores and fine lines for a flawless finish.
- 3D Hydrating Complex: Advanced 3D-Hydrating Complex helps retain moisture while smoothing and softening skin.
- Luxurious, Cooling Formula: Whipped souffle-like texture delivers a refreshing, cooling sensation for a unique sensorial experience.
- Deep Moisturization: Powered by Hyaluronic Acid and 5% Glycerin for intense hydration that leaves skin feeling plump and nourished.
- Brightening & Protective: Contains 3% Niacinamide to brighten, support the skin’s natural barrier, and shield against blue-light exposure.
$12.97
Last update on 2025-05-03 / Affiliate links / Images from Amazon Product Advertising API