Vegan mascara has become a staple in the beauty industry, offering cruelty-free options that enhance your lashes without compromising on quality. In 2025, the market is brimming with innovative formulas that provide volume, length, and all-day wear while being kind to animals and the environment. From brands that prioritize natural ingredients to those that focus on high-performance results, there’s a perfect vegan mascara for everyone. Whether you’re looking for a dramatic look or a more natural finish, these top picks will help you achieve stunning lashes without any guilt.
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
- If you receive this mascara UNWRAPPED, it did not come from essence cosmetics.
- NO FALSIES NEEDED! Lash Princess False Lash Mascara defines and separates lashes while achieving a bold look.
- DRAMATIC VOLUME: the conic shape fiber brush delivers dramatic volume and sculpted length WITHOUT clumps or globs.
- CLAIMS: Cruelty Free. Free from gluten, silicones, parabens, oil, fragrance, alcohol, & microplastic particles. Made in Luxembourg.
- CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.
$4.99
SALE
−$2.11
Rimmel London KIND & FREE Mascara, Vegan Formula, Volumizing, Waterproof, 002, Black Brown, 0.23oz
- 99% ingredients of natural origin.
- Waterproof mascara.
- Fragrance-free, cruelty-free vegan formula.
- Up to 36-hours of wear.
- Infused with organic certified shea butter and biotin.
$7.88
SALE
−$4.56
CoverGirl Lash Blast Clean Volume Mascara, Vegan Formula, Volumizing, Smudge-Proof, Cruelty Free, Very Black, 1 Count
- TURN UP THE VOLUME: COVERGIRL Lash Blast Clean Volume Mascara provides 10x the volume of bare lashes; Applicator brush separates and defines for visibly longer, fuller lashes
- CLEAN, VEGAN FORMULA: This lash-loving vegan mascara is infused with argan and marula oils and is formulated without parabens, sulfates, talc, or mineral oil
- FSC CERTIFIED: Packaging is made from 80% recycled paper from well-managed forests
- CRUELTY-FREE: COVERGIRL products are Leaping Bunny Certified by Cruelty-Free International, meaning they are never tested on animals
$8.43
Poppy Austin Organic Mascara, Natural, Vegan, Paraben-Free, Cruelty-Free - Hypoallergenic Mascara Lengthening & Volumizing with Argan Oil - 0.31 Fl Oz (Black)
- Lash Strengthening Mascara - Your eye organic makeup kit is not complete without Poppy Austin eyelash growth mascara. If you need mascara for thickening and lengthening, we got just the thing. Enjoy a long-lasting lift and curl for 24 hours!
- Nourishing Formula - Looking for the best mascara for length and volume without harsh ingredients? Our lash extending mascara waterproof formula is vegan and has argan oil. Revitalize your lashes from root to tip with our black oil mascara.
- Flake-Resistant & Smudge-Proof - Say goodbye to clumpy lashes and hello to fluttery ones with our no smudge mascara. This flake free mascara for sensitive eyes gives you beautifully long lashes with dramatic volume. Let your eyelashes steal the show minus the smearing!
- Gentle on Sensitive Eyes - With our vegan and hypoallergenic mascara, sensitive eyes are well cared for. Its soft, full-bristle applicator seamlessly glides through your lashes for a well-defined look. No itchy and watery eyes after use!
- Simple Solutions, Real Results - At Poppy Austin, we keep things simple yet effective, like our skincare products. If you're not satisfied with our product, please feel free to contact us and our customer service will assist you.
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ILIA - Limitless Lash Mascara | Non-Toxic, Cruelty-Free, Lightweight & Nourishing, Flake + Smudge-Resistant, Black Mascara, Ophthalmologist-Tested, Safe For Sensitive Eyes
- WHAT IT IS: An Award-Winning Clean Mascara That Lengthens, Lifts + Separates—Now With More Planet-Friendly Packaging.
- WHAT IT DOES: This Cult-Favorite Mascara Takes Lashes Beyond Their Limits—Naturally. The Dual-Sided Wand Catches Every Lash For Eye-Opening Length + Definition. Long-Lasting Formula Resists Clumping, Flaking + Smudging.
- KEY CLEAN INGREDIENTS: The Naturally Derived Formula Features Arginine, A Haircare Hero That Helps Fortify + Reinforce Lashes From Within, Organic Shea Butter Weightlessly Conditions + Adds A Soft, Flexible Feel, + Beeswax Helps Seal In Moisture For Nourished, Healthy-Looking Lashes.
- EYE SAFE: Ophthalmologist-Tested, Safe For Sensitive Eyes + Safe For Contact Lens Wearers.
- THOUGHTFULLY FORMULATED: Vegan, Cruelty-Free, Gluten-Free, Sustainably Sourced + Packaged.
$28.80
SALE
−$6.01
Pacifica Vegan Collagen Fluffy Lash Mascara – Black Thickening & Lengthening Mascara with Plant Fibers, Full Fluffy Lashes, Vegan & Cruelty-Free, 0.24 oz
- Full & Fluffy Lashes – Achieve big, fluffy lashes with this thickening and lengthening mascara. The unique Fluff It Up brush has a 100% vegan curved design with flexible bristles that grab every lash, lifting and curling from root to tip. One coat gives a natural feathery look; layer it up for dramatic volume. Lashes look instantly fuller, longer, and softly fanned-out – no falsies needed!
- Vegan Collagen + Plant Fibers – Infused with hydrating vegan collagen to condition lashes, plus plant-based fibers that add buildable length and volume. The formula helps lashes look healthier and thicker over time. You get the lash-boosting effect of fibers without irritation (and without any animal-derived ingredients). It’s like a lash care serum in your mascara, helping to prevent brittleness while making lashes wow.
- Clean, Smudge-Resistant Formula – This mascara is long-wearing (up to 12 hours) but washes off easily with warm water at the end of the day. It’s free of harsh ingredients like talc, parabens, phthalates or mineral oil, so it won’t irritate your eyes. It’s also ophthalmologist tested and safe for contact lens wearers and sensitive eyes. Enjoy flake-free, smudge-resistant wear that keeps your lashes looking flawless, not panda-eyed.
- Clump-Free & Lightweight – The glossy jet-black formula goes on smoothly without clumping, thanks to the combination of creamy texture and the special brush that separates lashes. Lashes feel flexible and lightweight, even with multiple coats – never crunchy or stiff. You can apply additional coats to build volume, and the mascara won’t turn your lashes into hard spikes. Get soft, fluttery lashes that still feel like your own.
- Vegan & Sustainable Beauty – Pacifica’s Fluffy Lash Mascara is 100% vegan and cruelty-free, as certified by Leaping Bunny. The mascara comes in a custom glass bottle (with minimal plastic) designed to reduce plastic waste. You can feel good about using this product – it aligns with clean, green beauty values. No carmine or beeswax, no microplastics like Nylon-6 – just effective, compassionate ingredients for beautiful lashes.
$9.99
essence | Lash Princess Curl & Volume Mascara | Vegan & Cruelty Free
- MEET THE NEWEST LASH PRINCESS! The Lash Princess family just got a little bigger... Introducing the new essence Lash Princess Curl & Volume Mascara!
- DRAMATIC VOLUME & CURL: The peanut-shaped fiber brush allows for easy application while delivering dramatic volume and curl WITHOUT clumps or globs.
- FORMULATED WITHOUT: Animal byproducts | Parabens | Fragrance.
- CLAIMS: Vegan, Cruelty Free, Paraben Free, Perfume Free. Made in Luxembourg.
- CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.
$4.99
e.l.f. Lash 'N Roll Mascara, Curling Mascara For Visibly Lifted Lashes, Lifts & Separates Lashes. Long-Lasting Formula, Vegan & Cruelty-Free, Pitch Black
- MASCARA FOR MAXIMUM CURL: Get maximum curl and unbeatable lift—no lash curler necessary. This ultimate curling mascara gives you your most lifted lashes ever.
- SEPARATES & LIFTS LASHES: The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash.
- PRECISION APPLICATION: This mascara's double-sided and curved silicone brush works to separate, lift, and curl each lash.
- LONG-LASTING FORMULA: The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
$6.00
Honest Beauty 2-in-1 Extreme Length Clean Mascara + Lash Primer | Lengthening + Volumizing | Cruelty Free + Safe for Sensitive Eyes | Black, .27 fl oz
- CLEAN MASCARA and PRIMER: Award winning, bestselling double sided Extreme Length Mascara and Lash Primer designed to work together to deliver ultimate length, weightless lift, and dramatic volume
- SAFE FOR SENSITIVE EYES: Infused with Jojoba Esters and forumlated without microplastics, this formula is cruelty free, ophthalmologist tested, EWG verified, and made for all lash types, including sensitive eyes and contact lens wearers
- BUILT IN PRIMER: The primer coats lashes with an even base that enhances the mascara's lash legthening performance while boosting staying power
- EXTREME LENGTH: Black mascara with molded bristles and flexible, fine-toothed wand evenly coats, separates, and defines lashes, delivering extreme length and sky high lift
- MADE WITHOUT: Parabens, paraffins, synthetic fragrances, silicones, microplastics, and mineral oil
$19.99
SALE
−$4.56
Covergirl Lash Blast Cleantopia Mascara, Volumizing, Smudge-Proof, Vegan Formula, Black Brown 810, 1 Count
- Plant-powered clean mascara for voluminous lashes.
- Infused with cellulose plant fibers, aloe leaf extract, ceramide and sustainably sourced rainforest maracuja oil.
- Vegan formula.
- Formulated without parabens, mineral oil, talc, fragrance, or sulfates.
- 72% natural-origin ingredients.
$9.43
Last update on 2025-05-02 / Affiliate links / Images from Amazon Product Advertising API