The mascara market is constantly evolving, and in 2025, the best options stand out for their innovative formulas and impressive results. From volumizing to lengthening, these top mascaras cater to every lash need, ensuring a dramatic and captivating look. Whether you're seeking a waterproof formula for all-day wear or a nourishing blend that promotes lash health, the best mascaras of 2025 have you covered. Discover the perfect product to elevate your makeup routine and achieve stunning lashes that turn heads.
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
- If you receive this mascara UNWRAPPED, it did not come from essence cosmetics.
- NO FALSIES NEEDED! Lash Princess False Lash Mascara defines and separates lashes while achieving a bold look.
- DRAMATIC VOLUME: the conic shape fiber brush delivers dramatic volume and sculpted length WITHOUT clumps or globs.
- CLAIMS: Cruelty Free. Free from gluten, silicones, parabens, oil, fragrance, alcohol, & microplastic particles. Made in Luxembourg.
- CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.
$4.99
SALE
−$4.74
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count
- Lengthening Mascara: This volumizing washable mascara formula is infused with bamboo extract and fibers for long, full and lightweight lashes that don't flake or smudge
- Lash Extension Brush: Features our exclusive Flex Tower mascara brush that bends to volumize and extend every single lash from root to tip; Ophthalmologist and allergy tested, suitable for sensitive eyes and contact lens wearers
- It's All in the Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows and mascara collections are designed to transform your look
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
$8.25
essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)
- WATERPROOF PRINCESS: Get the voluminous false lash effects of the original in a waterproof formula with the Lash Princess False Lash Waterproof Mascara from essence!
- DRAMATIC VOLUME: The special conic shaped fiber brush provides lashes with length and dramatic volume as well as a false-lash effect. Apply one coat for instant defined volume, or 2-3 coats for an extra voluminous, bold look. Make sure to wipe the excess product off the wand to avoid clumping.
- LASTS ALL DAY: Sweat, weather & tears are no match for this mascara! This mascara does not flake or fade making it a perfect all-day, any-day long lasting mascara. Use a gentle makeup remover or micellar water to remove at the end of the day; if this doesn't work, coconut oil is recommended.
- CLAIMS: Vegan & Cruelty Free. Free from parabens, fragrance, & microplastic particles. Made in Luxembourg.
- CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.
$4.99
SALE
−$2.81
L’Oréal Paris Makeup Voluminous Original Mascara, Black, 0.28 Fl Oz
- VOLUMINOUS MASCARA is uniquely formulated to resist clumping, soften & build lashes up to 5X their natural thickness. The Volume Maximizing Brush thickens lashes evenly & smoothly. Suitable for sensitive eyes & contact lens wearers
- L'OREAL PARIS MASCARA: Get the long, full eyelashes you love with our best mascaras and primers. Choose from our innovative volumizing formulas and variety of brushes
- CREATE YOUR PERFECT EYE MAKEUP LOOK with our collection of Voluminous mascaras, achieve sleek lines with smudge-proof eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
- BECAUSE YOU'RE WORTH IT: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- PERECT TO PAIR WITH: L'Oreal Paris Voluminous Lash Primer. This lightweight eyelash primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
$8.18
SALE
−$3.29
L'Oreal Paris Makeup Voluminous Original Curved Brush Mascara, Black, 0.28 Fl Oz
- Voluminous Volume Building Mascara: The uniquely maximizing formulated L'Oreal Paris Voluminous Mascara builds lashes up to 5x their natural thickness. Longer lashes and a full and dramatic eye look in a single clump free application
- Volume Maximizing Curved Brush: Build and thicken lashes evenly and smoothly with the curved brush applicator that matches the shape of your lashes. A lengthening mascara that leaves lashes supple and soft with virtually no flakes, smudges or clumps
- Washable Mascara with Panthenol and Ceramide-R: A volume mascara that can easily be removed with soap and water and suitable for sensitive eyes and contact lens wearers. Our mascara is fragrance-free, ophthalmologist-tested and allergy-tested
- Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
$7.70
SALE
−$4.58
Covergirl Lash Blast Volume Mascara, Very Black
- MAX OUT THOSE LASHES: Designed to max out every lash, Lash Blast Volume Mascara creates 10 times more volume instantly
- MEGA VOLUME IN AN INSTANT: Instant blast of fullness and length
- PICK YOUR SHADE: Available in 4 different colors, so you can choose how bold you want to go
- ZERO CLUMPS: This volumizing mascara evenly coats each lash with no clumping or flaking
- CRUELTY-FREE: Covergirl products are Leaping Bunny Certified by Cruelty-Free International, meaning they are never tested on animals
$8.41
SALE
−$3.06
L'Oreal Paris Makeup Original Telescopic Lengthening Mascara, Waterproof Black
- Waterproof Lenghthening Mascara: Enhance your lashes with intense length and unique lash-by-lash separation; Ophthalmologist tested and allergy tested; Suitable for sensitive eyes and contact lens wearers
- Precision Application: The flat side of the patented flexible Precision Brush lengthens lashes up to 60 percent, while the comb side of the brush precisely separates lashes for a clump-free result
- Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
$9.93
essence | Lash Princess Curl & Volume Mascara | Vegan & Cruelty Free
- MEET THE NEWEST LASH PRINCESS! The Lash Princess family just got a little bigger... Introducing the new essence Lash Princess Curl & Volume Mascara!
- DRAMATIC VOLUME & CURL: The peanut-shaped fiber brush allows for easy application while delivering dramatic volume and curl WITHOUT clumps or globs.
- FORMULATED WITHOUT: Animal byproducts | Parabens | Fragrance.
- CLAIMS: Vegan, Cruelty Free, Paraben Free, Perfume Free. Made in Luxembourg.
- CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.
$4.99
SALE
−$2.70
Maybelline Volum' Express Colossal Washable Mascara Makeup, Volumizing, Glam Black, 1 Count
- Volumizing Mascara: Unleash powerful root-to-tip lash volume in power colors for bold lash impact; The no-clump plumping formula infused with collagen delivers 9 times the volume in just one coat
- Define Your Eye: No eye makeup look is complete without Maybelline Mascara; Amp up the drama with The Falsies Mascara, keep it classic with the iconic Great Lash, or go for a smooth, clump-free natural-but-better look Colossal or Lash Sensational Mascara
- Your Perfect Lash Look: Find your perfect lash look with our mascara; If it’s longer lashes you crave or the appearance of thicker eyelashes, there’s an iconic brand of mascara by Maybelline for you
- Create any look with Maybelline: foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping matte lipstick to a plumping lip gloss
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
$7.29
essence | Lash Princess Sculpted Volume Mascara | Defining & Volumizing | Vegan & Cruelty Free | Free From Parabens
- SCULPTED VOLUME: Sculpt your lashes to perfection with the Lash Princess Sculpted Volume Mascara from essence. Due to the creamy black texture, you can create the lash style you love - ranging from a highly dramatic volume to an ultimate fanned out and extremely defined look.
- LASTS ALL DAY: This mascara sculpts and curls lashes without weighing them down. This mascara does not flake, fade, or wear, making it a perfect all-day, longlasting mascara.
- HOW TO: Starting at the base of the lash line, wiggle wand back and forth, adding as many coats as you like until desired length and volume is achieved. Make sure to wipe off excess product to avoid clumping.
- CLAIMS: Vegan & Cruelty Free. Free from parabens, fragrance, preservatives, & microplastic particles. Made in Italy. If you receive this mascara UNWRAPPED, it did not come from essence cosmetics.
- CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.
$4.99
Last update on 2025-05-02 / Affiliate links / Images from Amazon Product Advertising API