Purple shampoos are essential for maintaining vibrant blonde, silver, or gray hair by neutralizing unwanted yellow tones. In 2025, the market is flooded with top-notch options that cater to various hair types and needs. From nourishing formulas enriched with natural ingredients to highly pigmented versions that deliver intense results, the best purple shampoos stand out for their effectiveness and user satisfaction. Whether you're looking for a budget-friendly choice or a salon-quality product, there's a perfect purple shampoo for everyone.
SALE
−$1.95
Clairol Professional Shimmer Lights Purple Shampoo, 16 fl. Oz, Neutralizes Brass & Yellow Tones, For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary
- Removes dull yellow in gray white hair
- Leaves hair shiny without residue
- Renews and refreshes faded highlights.
$11.04
SALE
−$3.99
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
- Toning Sulfate Free Shampoo & Conditioner: Maintain your perfect blonde with EverPure's Sulfate Free Brass Toning Purple Shampoo and Conditioner that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair
- Hydrating Formula: Color-treated hair requires special care. This moisturizing shampoo and conditioner is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized
- For Best Results: Use EverPure's Purple Shampoo and Conditioner system 2-3 times a week instead of your normal shampoo and conditioner routine. Lather purple shampoo into wet hair, leave in for up to 2 minutes. Follow with purple conditioner
- Vegan Shampoo and Conditioner: EverPure hair products have the purest respect for your hair and have been formulated without sulfates, parabens and harsh salts. Always color caring and powered by science
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
$15.99
SALE
−$1.02
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
- Toning Sulfate Free Shampoo: Maintain your perfect blonde with EverPure's Sulfate Free Brass Toning Purple Shampoo that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair
- Hydrating Shampoo Formula: Color-treated hair requires special care. This moisturizing shampoo is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized
- For Best Results: Use EverPure's Purple Shampoo and Conditioner system 2-3 times a week instead of your normal shampoo and conditioner routine. Lather purple shampoo into wet hair, leave in for up to 2 minutes. Follow with purple conditioner
- Vegan Shampoo: EverPure hair products have the purest respect for your hair and have been formulated without sulfates, parabens and harsh salts. Always color caring and powered by science
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
$8.97
Matrix So Silver Purple Shampoo | Neutralizes Yellow Tones | Color Depositing, Brightening & Toning | For Color Treated, Blonde, Grey, White and Platinum Hair | 10.1 Fl. Oz. | Vegan
- Toning Purple Shampoo: Neutralizes unwanted brassy, yellow tones in all blonde and grey hair.
- Multi-Tasking Properties: Professional toning shampoo desposits purple pigments to neutralize and reduce yellow tones in just one wash.
- Key Benefits: Nourishing shampoo suitable for both color treated and natural hair to enhance and restore cool tones.
- Suggested Use: Wearing suitable gloves, apply to wet hair, lather, rinse. Repeat if necessary. For maxium benefits, leave on for five minutes to tone and cleanse.
- So Silver Collection: Includes the So Silver Shampoo (moderate toning), Pigmented Conditioner (light toning), Neutralization Mask (maximum toning) and Leave-In Spray (buildable toning).
$21.00
Redken Blondage Color Depositing Purple Shampoo | Neutralizes Brassy Tones In Blonde Hair | With Salicylic Acid | Cool and Ash Blonde Toning Shampoo | For Blonde, Bleached or Highlighted Hair
- Color Depositing Purple Shampoo: A professional salon shampoo for color-treated or chemically-treated hair, including bleached hair. Neutralizes brassy, yellow and orange undertones
- Benefits: With purple pigments to instantly tone, strengthen and moisture blonde, bleached, and color treated hair. Helps with color retention, anti-fade protection and maximizes color vibrancy for a cooler blonde result
- Additional Benefits: Cleanses, strengthens and adds softness. With salicylic acid to strengthen and repair blonde hair from the core and pure violet pigments to remove unwanted brassiness and leave hair color cool and bright
- Suggested Use: Use 2-3 times a week. Apply and leave on for 3-5 minutes. Anti-Brass pigmented purple formula with protein, amino acids and glycerin to ensure brighter, cooler blonde hair
- Blondage: Nourishes, increases smoothness and shine, and strengthens blonde hair for less breakage. Color correct and neutralize unwanted yellow undertones for brassiest blonde hair
$27.00
SALE
−$4.74
Fanola No Yellow Purple Shampoo - Color Depositing Toner for Blonde, Silver & Gray Hair - Removes Yellow Tones & Brassiness from Bleached & Highlighted Hair (11.83 Fl oz)
- Say Goodbye to Yellow Tones - Fanola No Yellow purple shampoo for women and men is formulated with an Extra Violet Pigment. The rich hue instantly neutralizes brassy and yellow tones, making it the perfect shampoo for grey hair, blondes, and those with bleached hair.
- Enhances Shine and Softness - Not only does it neutralize brassiness, but this purple toning shampoo also enhances the hair’s radiance and silkiness. A typical purple shampoo for blondes can be drying, but No Yellow leaves your locks looking healthier, shinier, and more luminous.
- How to Use - Apply the toning shampoo and massage into the scalp. Leave on for 1 to 5 minutes before rinsing out. Reapply depending on your desired result. Follow up with one of our moisturizing conditioners or hair masks to lock in hydration and prolong color.
- At-Home Toning Solution - Preserve your preferred cool tone in between color services with this purple shampoo for blonde hair. Get salon-quality results at home by pairing with Fanola's No Yellow Mask and No Yellow Hair Color.
- Professional Hair Care Products Made in Italy - Fanola is a professional Italian hair care brand that aims for the highest quality values, processes, and ingredients across all hair products. Inclusive beauty is at the brand's core with over 10 different product ranges, and their deep conditioning hair masks are no exception.
$12.25
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz
SALE
−$2.23
Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair - Neutralizes Brass + Yellow Tones, Shine Restoring - Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz.
- “I wanted to create a purple shampoo that is great for toning blondes + brunettes and is also sulfate-free...I’ve always had a hard time finding that combo. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass. Use this with or without The One Purple Conditioner on natural or color-treated hair.” - Kristin Ess
- Cleanse + Condition: A clean, well-conditioned canvas is essential. These universal, sulfate-free products cleanse + deeply condition to leave hair feeling moisturized, full and looking shiny from root to tip.
- Ultra-violet pigment, Brass Reducing, Intense Toning, Shine Restoring, Sulfare-free
- How To: Depending on the thickness of your hair, apply a quarter size or more of shampoo into your palm. Apply to wet hair, massage into your scalp to create a rich lather. With purple shampoo you want to make sure you apply more product where you see more brass. Let it sit a little bit longer toward the root where hair tends to be less porous and more warm. Then let it run through the ends as you shampoo. Rinse well and follow with conditioner or a hydrating mask.
- Cruelty free, keratin safe free of sulfates, parabens + phthalates
$10.77
SALE
−$3.00
Bold Uniq Purple Shampoo - Remove Yellow Tones & Condition Damaged Hair - For Blonde, Silver or Grey Hair - Paraben & Sulfate Free, Vegan - 8 fl oz
- The only paraben & sulfate free purple shampoo on Amazon! Cruelty free & vegan friendly! Contains intense violet pigments to counteract unwanted yellow hues. Purple toning shampoo is suitable for use on silver, gray, blonde, bleached and highlighted hair for a radiant, brighter color.
- Extend Time Between Expensive Salon Visits: Stronger than traditional blonding shampoos, the vivid violet of silver hair shampoo enhances hair color for ice cool blonde or dazzling silver/ash tones.
- Shampoo For Blonde, Platinum & Gray/Silver Hair: Zero Yellow Purple shampoo neutralizes brassiness in blonde shades for high quality at-home hair care. Our hair products are recommended by hair stylists worldwide.
- Sulfate-Free Shampoo: SLS-free and paraben-free, blonde shampoo is formulated with Vitamin B5 derivative to soften hair strands and add shine in natural and color-treated blonde hair.
- Innovative UV Filters: Purple shampoo use protects your hair color against fading caused by damaging ultraviolet radiation to maintain your perfect shade of blonde hair.
$29.99
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
- Purple shampoo for blonde hair banishes brassiness, softens strands and adds shine
- Violet tint banishes unwanted brassy tones in naturally light hair colors and chemically lightened hair
- Conditioning ingredients add hydration and intensify shine
$19.50
Last update on 2025-05-02 / Affiliate links / Images from Amazon Product Advertising API