Purple shampoo for highlights is an essential product for maintaining vibrant, cool-toned hair, especially for those with blonde or highlighted locks. In 2025, the market offers a variety of top-rated options that effectively neutralize brassy tones while nourishing and hydrating the hair. From salon-quality formulas to budget-friendly choices, these shampoos are designed to enhance your highlights and keep your color looking fresh. Whether you’re looking for a sulfate-free option or a deeply conditioning formula, there’s a perfect purple shampoo out there for everyone.
Clairol Professional Shimmer Lights Purple Shampoo, 16 fl. Oz, Neutralizes Brass & Yellow Tones, For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary
- Removes dull yellow in gray white hair
- Leaves hair shiny without residue
- Renews and refreshes faded highlights.
$12.99
SALE
−$1.02
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
- Toning Sulfate Free Shampoo: Maintain your perfect blonde with EverPure's Sulfate Free Brass Toning Purple Shampoo that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair
- Hydrating Shampoo Formula: Color-treated hair requires special care. This moisturizing shampoo is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized
- For Best Results: Use EverPure's Purple Shampoo and Conditioner system 2-3 times a week instead of your normal shampoo and conditioner routine. Lather purple shampoo into wet hair, leave in for up to 2 minutes. Follow with purple conditioner
- Vegan Shampoo: EverPure hair products have the purest respect for your hair and have been formulated without sulfates, parabens and harsh salts. Always color caring and powered by science
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
$8.97
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
- Toning Sulfate Free Shampoo & Conditioner: Maintain your perfect blonde with EverPure's Sulfate Free Brass Toning Purple Shampoo and Conditioner that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair
- Hydrating Formula: Color-treated hair requires special care. This moisturizing shampoo and conditioner is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized
- For Best Results: Use EverPure's Purple Shampoo and Conditioner system 2-3 times a week instead of your normal shampoo and conditioner routine. Lather purple shampoo into wet hair, leave in for up to 2 minutes. Follow with purple conditioner
- Vegan Shampoo and Conditioner: EverPure hair products have the purest respect for your hair and have been formulated without sulfates, parabens and harsh salts. Always color caring and powered by science
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
$19.98
Redken Blondage Color Depositing Purple Shampoo | Neutralizes Brassy Tones In Blonde Hair | With Salicylic Acid | Cool and Ash Blonde Toning Shampoo | For Blonde, Bleached or Highlighted Hair
- Color Depositing Purple Shampoo: A professional salon shampoo for color-treated or chemically-treated hair, including bleached hair. Neutralizes brassy, yellow and orange undertones
- Benefits: With purple pigments to instantly tone, strengthen and moisture blonde, bleached, and color treated hair. Helps with color retention, anti-fade protection and maximizes color vibrancy for a cooler blonde result
- Additional Benefits: Cleanses, strengthens and adds softness. With salicylic acid to strengthen and repair blonde hair from the core and pure violet pigments to remove unwanted brassiness and leave hair color cool and bright
- Suggested Use: Use 2-3 times a week. Apply and leave on for 3-5 minutes. Anti-Brass pigmented purple formula with protein, amino acids and glycerin to ensure brighter, cooler blonde hair
- Blondage: Nourishes, increases smoothness and shine, and strengthens blonde hair for less breakage. Color correct and neutralize unwanted yellow undertones for brassiest blonde hair
$26.00
SALE
−$2.00
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz
Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair, 10.14 fl oz
- Powerful weekly toning for medium to dark and highlighted blondes
- Deep violet formula corrects yellow, brassy tones and brightens highlights
- Improves manageability and adds shine
$19.50
SALE
−$4.61
Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair - Neutralizes Brass + Yellow Tones, Shine Restoring - Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz.
- “I wanted to create a purple shampoo that is great for toning blondes + brunettes and is also sulfate-free...I’ve always had a hard time finding that combo. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass. Use this with or without The One Purple Conditioner on natural or color-treated hair.” - Kristin Ess
- Cleanse + Condition: A clean, well-conditioned canvas is essential. These universal, sulfate-free products cleanse + deeply condition to leave hair feeling moisturized, full and looking shiny from root to tip.
- Ultra-violet pigment, Brass Reducing, Intense Toning, Shine Restoring, Sulfare-free
- How To: Depending on the thickness of your hair, apply a quarter size or more of shampoo into your palm. Apply to wet hair, massage into your scalp to create a rich lather. With purple shampoo you want to make sure you apply more product where you see more brass. Let it sit a little bit longer toward the root where hair tends to be less porous and more warm. Then let it run through the ends as you shampoo. Rinse well and follow with conditioner or a hydrating mask.
- Cruelty free, keratin safe free of sulfates, parabens + phthalates
$8.39
Matrix So Silver Purple Shampoo | Neutralizes Yellow Tones | Color Depositing, Brightening & Toning | For Color Treated, Blonde, Grey, White and Platinum Hair | 10.1 Fl. Oz. | Vegan
- Toning Purple Shampoo: Neutralizes unwanted brassy, yellow tones in all blonde and grey hair.
- Multi-Tasking Properties: Professional toning shampoo desposits purple pigments to neutralize and reduce yellow tones in just one wash.
- Key Benefits: Nourishing shampoo suitable for both color treated and natural hair to enhance and restore cool tones.
- Suggested Use: Wearing suitable gloves, apply to wet hair, lather, rinse. Repeat if necessary. For maxium benefits, leave on for five minutes to tone and cleanse.
- So Silver Collection: Includes the So Silver Shampoo (moderate toning), Pigmented Conditioner (light toning), Neutralization Mask (maximum toning) and Leave-In Spray (buildable toning).
$21.00
Luseta Purple Shampoo and Conditioner Set for Blonde, Gray - Color Treated Hair - Sulfate Free Paraben Free - Infused with Cocos Nucifera Oil for Curly and Damaged Hair - 2x16.9oz
- [COLOR BRIGHTENING] Luseta Purple Shampoo and Conditioner is specially made for blonde & gray hair with richness and neutral formula
- [CLEAN AND REPAIR] Shampoo gently cleans hair, eliminates brassy and yellow tones in blondes and repairs split ends
- [PROTECT HAIR] Conditioner helps promote glossiness and protect hair from heat or natural environmental damages
- [SAFE PRODUCTS] Free of Sulfate, Paraben and Gluten; PH balance: shampoo pH 5.5 - 6.5, conditioner pH 4.5 - 5.5
- [COLOR SAFE] Salon quality shampoo & conditioner safe on color treated hair
$28.99
Clairol Professional Shimmer Lights Purple Conditioner, 8 fl. Oz Neutralizes Brass & Yellow Tones For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary
- Shimmer Lights Purple Conditioner is specifically formulated for blonde, silver or gray hair to tone down brassiness.
- Protein-enriched, color-enhancing purple conditioner renews faded highlights, and brightens silver or gray hair.
- Can be used on natural or color-treated hair. Removes dull yellow in gray & white hair.
- Use twice a week or as needed.
$7.99
Last update on 2025-05-29 / Affiliate links / Images from Amazon Product Advertising API