Primers are essential for achieving a flawless makeup look, and the best options in 2025 offer a range of benefits from smoothing skin texture to enhancing longevity. Whether you're looking for a hydrating formula, a mattifying finish, or a color-correcting base, the top primers this year cater to every skin type and concern. With innovative ingredients and advanced formulations, these primers not only prepare your skin for makeup but also provide skincare benefits that keep your complexion looking fresh and radiant throughout the day.
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)
- SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
- FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores.)
- MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
- HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
$10.00
e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz
- MAKEUP PRIMER & SKINCARE: Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone while giving makeup lasting power.
- SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer's gel-based formula with sticky texture grips makeup for long-lasting wear.
- CREATES A DEWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowing finish.
- HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan
$10.00
e.l.f. Hydrating Face Primer, Makeup Primer For Flawless, Smooth Skin & Long-Lasting Makeup, Fills In Pores & Fine Lines, Vegan & Cruelty-free, Small
- PRIMER FOR LONG-LASTING MAKEUP: This e.l.f. primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application.
- HYDRATING FORMULA: The formula is infused with grape and vitamins A, C, & E to help boost complexion and hydrate your skin.
- GREAT FOR ACNE-PRONE SKIN: Great for acne-prone, combination, and oily skin.
- PERFECT PAIRING: Pair with the e.l.f. Flawless Finish Foundation or Camo Concealer for an all-day satin finish.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
$8.00
e.l.f. Poreless Face Primer, Restoring Makeup Primer For A Flawless, Smooth Canvas, Infused With Tea Tree & Vitamin A, Vegan & Cruelty-Free, 0.47 Fl Oz
- PRIMER FOR LONG-LASTING MAKEUP: This primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application.
- RESTORATIVE FORMULA: Infused with Tea Tree and Vitamins A & E for restorative benefits.
- CREATES GLOWING, SMOOTH SKIN: Use this under foundation to create the ideal makeup base for glowing, smooth skin.
- MATTE FINISH: This face primer leaves your skin with a matte finish.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
$7.83
SALE
−$2.40
Smashbox The Original Photo Finish Smooth & Blur Makeup Primer | Vitamin E + Oil Free, Travel Size, 0.34 Fl Oz
- BLURS FLAWS: Instantly smooths and blurs the look of pores and fine lines
- PRIMES SKIN: Helps makeup look better, longer
- ACTS AS A BARRIER: Protects skin from environmental pollutants, damage and stress
- IDEAL FOR ALL SKIN TYPES: Vegan, Cruelty-free and Travel Size
$13.60
essence | Jelly Grip Hydrating Primer | Hydrates Skin & Grips Makeup for Long Lasting Performance | Vegan & Cruelty Free
- GET A GRIP: Achieve the perfect makeup base with essence Jelly Grip Hydrating Primer. Whether you're aiming for a fresh, natural look or need a reliable primer for all-day wear, this jelly primer has got you covered.
- PRIME TIME GLOW: Say goodbye to dull makeup days with this jelly foundation that not only hydrates but also grips onto your makeup for a flawless, long-lasting finish. Get ready to slay all day with a radiant, dewy look!
- GRIP, GLOW, SLAY: Apply one to two pumps of essence Jelly Grip Hydrating Primer, evenly to skin as the last step in your skincare routine before makeup application.
- CLAIMS: Vegan & Cruelty Free. Free from gluten, parabens, & microplastic particles. Made in Poland.
- CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.
$5.99
SALE
−$1.35
NYX PROFESSIONAL MAKEUP The Face Glue Gripping Primer, Hydrating Makeup Primer with Up To 24HR Wear, Vegan & Cruelty Free
- For Makeup That's Stuck Like Glue With No Icky Stick: Giving you all of the glue for face makeup that last up to 24 hours. This non-comedogenic face primer feels comfy on the skin, is breathable all day and gives a soft-focus finish with no white cast or transfer
- 24HR Hydrating Primer: This face primer for makeup grips and drenches skin with up to 24 hours of hydration! Our primer face makeup contains Polyglutamic Acid for hydration and Maple Syrup for extreme grip. Vegan, suitable for sensitive skin
- Face From Foundation To Finish: Complete your makeup look with our full line of face products to aid in color correction and coverage from concealer, blush, bronzer, foundations and contouring to palettes and powders
- Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
- Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup
$7.65
L'Oreal Paris Age Perfect Face Blurring Primer Infused with Caring Serum Smoothes Liners and Pores
- Age Perfect by L'Oreal Paris blurring face Primer is infused with a caring serum and features a universal rosy formula
- This product can either be worn alone or with age Perfect radiant serum foundation or age Perfect creamy powder foundation plus Y5
- It instantly smooths the look of lines and pores. In 1 Use it diffuses the look of lines with a natural-looking, soft-focus finish
- The blurring Primer rosy formula is universally flattering - it helps boost healthy looking, radiant skin
- It also works overtime to improve skin appearance, Use after use, skin is more radiant as well as smoother and softer
$11.12
SALE
−$3.02
Maybelline Grippy Serum Primer, Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear, Clear, 1 Count
- Face Primer For Up To 24H Wear: Drip, glide, grip with Grippy Serum Primer. This face primer for makeup is ultra blendable with Serum-To-Grip technology, after 20 seconds the fresh serum texture transforms to a sticky feel that grips makeup for up to 24H
- Gripping Water Based Primer Formula: Grippy Serum is a water-based serum make up primer that has been formulated with 2-percent Niacinamide. This hydrating primer delivers 24H hydration and gives a fresh, plumped skin look
- No White Cast Or Greasy Feel: Apply this primer for face before makeup. Layers well with makeup and does not pill. Our primer face makeup is a non-comedogenic, vegan formula and suitable for all skin types, including sensitive skin
- Maybelline Has What You Need: Create any look with foundation, BB cream, concealer and highlighter for the perfect canvas, eye shadow, brow pencil, mascara and eyeliner for any eye look and lip products, from matte lipstick to au natural lip gloss
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
$9.97
Last update on 2025-05-03 / Affiliate links / Images from Amazon Product Advertising API