Primer is an essential product for achieving a flawless makeup base, and the 10 best options in 2025 cater to various skin types and concerns. From hydrating formulas that nourish dry skin to mattifying primers that control oil and shine, these top picks ensure your makeup lasts all day while enhancing your natural beauty. Whether you're looking for a lightweight option or a more luxurious feel, there's a primer on this list that will meet your needs and elevate your makeup routine.
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)
- SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
- FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores.)
- MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
- HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
$9.89
e.l.f. Power Grip Primer Mini, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes
- SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
- FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores.)
- MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
- HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
- VEGAN & CRUELTY-FREE: 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
$11.00
Primer
- Amazon Prime Video (Video on Demand)
- Shane Carruth, David Sullivan (Actors)
- Shane Carruth (Director) - Shane Carruth (Writer) - Shane Carruth (Producer)
- English (Playback Language)
- English (Subtitle)
$3.79
e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz
- MAKEUP PRIMER & SKINCARE: Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone while giving makeup lasting power.
- SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer's gel-based formula with sticky texture grips makeup for long-lasting wear.
- CREATES A DEWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowing finish.
- HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan
$10.00
e.l.f. Poreless Face Primer, Restoring Makeup Primer For A Flawless, Smooth Canvas, Infused With Tea Tree & Vitamin A, Vegan & Cruelty-Free, 0.47 Fl Oz
- PRIMER FOR LONG-LASTING MAKEUP: This primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application.
- RESTORATIVE FORMULA: Infused with Tea Tree and Vitamins A & E for restorative benefits.
- CREATES GLOWING, SMOOTH SKIN: Use this under foundation to create the ideal makeup base for glowing, smooth skin.
- MATTE FINISH: This face primer leaves your skin with a matte finish.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
$7.83
SALE
−$3.21
Elizabeth Mott Thank Me Later Face Primer - Mattifying Makeup Base Primer for Shine and Oil Control - Pore Minimizer, Hides Wrinkles and Fine Lines – Long-lasting Makeup Gripping Formula 30 g
- BEST OF KOREAN BEAUTY: We work with the finest Korean manufacturers to bring the best Korean skincare and beauty to you; this primer for face before makeup is infused with effective Korean ingredients and breakthrough formulas; dermatologist & allergy tested, cruelty-free, and Leaping Bunny approved
- MATTE PRIMER FOR PREPPING: Elevate your makeup game with our matte primer; essential step between skincare and makeup; crafted with high-quality ingredients like luxurious pearl powder; smooths skin immediately; perfect as foundation base; suitable for dry or oily skin; say goodbye to uneven texture
- GET FLAWLESS FACE MAKEUP: Our makeup primer prepares skin and locks in makeup; matte finish of this mattifying primer shields your makeup against oiliness and creasing; perfect for mature skin; helps conceal wrinkles and fine lines; keeps makeup picture-perfect from morning to night
- SMOOTHING SKIN PRIMER WITH BENEFITS: Creates a flawless base; gripping primer with skin-loving benefits; evens out your skin tone; enlivens your complexion; minimizes appearance of pores; perfect for layering under makeup; enhances longevity of your look; safeguards against creasing; your skin will thank you
- HOW TO USE: Achieving the perfect makeup canvas is easy with primer foundation base; start with a clean face, apply skincare and sunscreen; let it absorb for 30 seconds or more; dispense a nickel-sized amount of primer; apply in gentle, circular motions; let it set for 30 seconds; apply makeup for a fresh, matte look all day
$12.78
e.l.f. Hydrating Face Primer, Makeup Primer For Flawless, Smooth Skin & Long-Lasting Makeup, Fills In Pores & Fine Lines, Vegan & Cruelty-free, Small
- PRIMER FOR LONG-LASTING MAKEUP: This e.l.f. primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application.
- HYDRATING FORMULA: The formula is infused with grape and vitamins A, C, & E to help boost complexion and hydrate your skin.
- GREAT FOR ACNE-PRONE SKIN: Great for acne-prone, combination, and oily skin.
- PERFECT PAIRING: Pair with the e.l.f. Flawless Finish Foundation or Camo Concealer for an all-day satin finish.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
$8.00
Rust-Oleum 260510 Stops Rust Automotive 2-in-1 Filler & Sandable Primer Spray, 12 oz, Gray
- Filler and sandable primer is suitable for use on wood, metal and fiberglass surfaces
- Oil based 2 in 1 paint with Stops Rust formula saves time and provides rust resistant base coat for cars, trucks, and other vehicles
- Covers up to 10 sq ft and dries to the touch (and can be recoated) in 10 minutes
- Filler and sandable spray paint fills minor surface imperfections and sands smooth
- Provides superior top coat adhesion and flat finish yields a smooth surface when sanded
$7.88
SALE
−$1.87
Maybelline New York Facestudio Master Prime Primer Makeup, Blur + Pore Minimize, 1 fl. oz.
- Blurs skin imperfections and smooths fine lines
- Primes skin for even makeup application without a greasy feel
- Weightless, water-based formula, non-oily
- Apply all over face before foundation or wear alone
$10.12
Last update on 2025-05-19 / Affiliate links / Images from Amazon Product Advertising API