Makeup primers are essential for achieving a flawless complexion and ensuring your makeup lasts all day. The best makeup primers of 2025 offer a variety of benefits, from smoothing out skin texture to providing hydration and oil control. Whether you have dry, oily, or combination skin, there’s a primer tailored to your needs, enhancing your makeup application and wear. With innovative formulas and skin-loving ingredients, these top picks will elevate your beauty routine and keep your look fresh and vibrant.
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)
- SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
- FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores.)
- MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
- HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
$10.00
e.l.f. Poreless Face Primer, Restoring Makeup Primer For A Flawless, Smooth Canvas, Infused With Tea Tree & Vitamin A, Vegan & Cruelty-Free, 0.47 Fl Oz
- PRIMER FOR LONG-LASTING MAKEUP: This primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application.
- RESTORATIVE FORMULA: Infused with Tea Tree and Vitamins A & E for restorative benefits.
- CREATES GLOWING, SMOOTH SKIN: Use this under foundation to create the ideal makeup base for glowing, smooth skin.
- MATTE FINISH: This face primer leaves your skin with a matte finish.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
$7.83
e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz
- MAKEUP PRIMER & SKINCARE: Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone while giving makeup lasting power.
- SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer's gel-based formula with sticky texture grips makeup for long-lasting wear.
- CREATES A DEWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowing finish.
- HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan
$10.00
e.l.f. Hydrating Face Primer, Makeup Primer For Flawless, Smooth Skin & Long-Lasting Makeup, Fills In Pores & Fine Lines, Vegan & Cruelty-free, Small
- PRIMER FOR LONG-LASTING MAKEUP: This e.l.f. primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application.
- HYDRATING FORMULA: The formula is infused with grape and vitamins A, C, & E to help boost complexion and hydrate your skin.
- GREAT FOR ACNE-PRONE SKIN: Great for acne-prone, combination, and oily skin.
- PERFECT PAIRING: Pair with the e.l.f. Flawless Finish Foundation or Camo Concealer for an all-day satin finish.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
$8.00
SALE
−$3.21
Elizabeth Mott Thank Me Later Face Primer - Mattifying Makeup Base Primer for Shine and Oil Control - Pore Minimizer, Hides Wrinkles and Fine Lines – Long-lasting Makeup Gripping Formula 30 g
- BEST OF KOREAN BEAUTY: We work with the finest Korean manufacturers to bring the best Korean skincare and beauty to you, infused with effective Korean ingredients and breakthrough formulas; dermatologist & allergy tested, cruelty-free, and Leaping Bunny approved
- MATTE PRIMER FOR PREPPING: Elevate your makeup game with our matte primer; essential step between skincare and makeup; crafted with high-quality ingredients like luxurious pearl powder; smooths skin immediately; perfect as foundation base; suitable for dry or oily skin; say goodbye to uneven texture
- GET FLAWLESS FACE MAKEUP: Our makeup primer prepares skin and locks in makeup; matte finish of this mattifying primer shields your makeup against oiliness and creasing; perfect for mature skin; helps conceal wrinkles and fine lines; keeps makeup picture-perfect from morning to night
- SMOOTHING SKIN PRIMER WITH BENEFITS: Creates a flawless base; gripping primer with skin-loving benefits; evens out your skin tone; enlivens your complexion; minimizes appearance of pores; perfect for layering under makeup; enhances longevity of your look; safeguards against creasing; your skin will thank you
- HOW TO USE: Achieving the perfect makeup canvas is easy with primer foundation base; start with a clean face, apply skincare and sunscreen; let it absorb for 30 seconds or more; dispense a nickel-sized amount of primer; apply in gentle, circular motions; let it set for 30 seconds; apply makeup for a fresh, matte look all day
$12.78
L'Oreal Paris Age Perfect Face Blurring Primer Infused with Caring Serum Smoothes Liners and Pores
- Age Perfect by L'Oreal Paris blurring face Primer is infused with a caring serum and features a universal rosy formula
- This product can either be worn alone or with age Perfect radiant serum foundation or age Perfect creamy powder foundation plus Y5
- It instantly smooths the look of lines and pores. In 1 Use it diffuses the look of lines with a natural-looking, soft-focus finish
- The blurring Primer rosy formula is universally flattering - it helps boost healthy looking, radiant skin
- It also works overtime to improve skin appearance, Use after use, skin is more radiant as well as smoother and softer
$11.12
SALE
−$2.40
Smashbox The Original Photo Finish Smooth & Blur Makeup Primer | Vitamin E + Oil Free, Travel Size, 0.34 Fl Oz
- BLURS FLAWS: Instantly smooths and blurs the look of pores and fine lines
- PRIMES SKIN: Helps makeup look better, longer
- ACTS AS A BARRIER: Protects skin from environmental pollutants, damage and stress
- IDEAL FOR ALL SKIN TYPES: Vegan, Cruelty-free and Travel Size
$13.60
Lancôme La Base Pro Makeup Primer For Face - Perfecting & Smoothing Makeup Base - Oil-Free - 0.8 Fl Oz
- OIL-FREE FACE PRIMER. That creates a smooth makeup base, absorbs quickly and leaves skin feeling smooth and soft.
- EFFORTLESS MAKEUP APPLICATION. Forget the #filter, with La Base Pro Face Primer, that “air brushed look” is made possible without the mess or the mechanics.
- LANCÔME ELASTO-SMOOTH TECHNOLOGY, this face primer refines skin’s texture and diffuses light. It visibly reduces imperfections and creates a smooth base.
- SUITABLE ALL SKIN TYPES - it is good for normal to oily skin, combination to dry skin.
- FRANCE HAS A WORD FOR BEAUTY: LANCÔME - Since its founding in 1935 by visionary parfumeur Armand Petitjean, the luxury brand has been synonymous with efficacy, innovation, and French elegance.
$45.00
SALE
−$5.25
TOUCH IN SOL No Pore Blem Primer, 1.01 fl.oz(30ml) - Face Makeup Primer, Big Pores Perfect Cover, Skin Flawless and Glowing, Instantly Smoothes Lines, Long Lasting Makeup's Staying
- PORE MINIMIZING & ANTI-WRINKLE PRIMER: The pore-minimizing formula of our primer face makeup tightens pores and gives a lifting effect to dull and saggy skin. This makeup primer for face with collagen helps to minimize the appearance of wrinkles, fine lines, and smooth skin texture so that it avails skin to be seamless.
- SMOOTHING AND HYDRATING PORE PRIMER: Touch in Sol primer face makeup for oily skin instantly hydrates the skin and prevents moisture loss by strengthening the moisture barrier. This pore filler primer will give you a healthy-looking face at once while regulating the oil excretion and controlling sebum production.
- VELVETY SKIN BEFORE & AFTER MAKEUP: The lightweight and non-sticky foundation primer will prepare the skin before the makeup by minimizing the spots, blemishes and hydrating the skin. This face primer shrinks the look of pores and smoothens the skin so you can apply professional quality makeup right at home.
- FACE PRIMER WITH PLANT-BASED INGREDIENTS: Touch In Sol No Pore Blem Primer contains plant-based ingredients like Green Tea Tree extracts and Soluble Collagen. These active ingredients in our hydrating primer help minimize wrinkles, pores, and uneven skin tone while energizing the skin for lasting makeup wear.
- EASY TO USE CHEMICAL-FREE MAKEUP PRIMER: This face primer under foundation does not contain paraben, mineral oils, acrylamide, talc, and animal ingredients, making it perfect for any skin type. Pump to dispense a small amount and apply a thin layer across the entire surface of your face, and massage.
$11.75
Last update on 2025-05-03 / Affiliate links / Images from Amazon Product Advertising API