Makeup foundation is essential for achieving a flawless complexion, and the top choices in 2025 offer a range of formulations to suit every skin type and preference. From lightweight, breathable options to full-coverage formulas, these foundations provide long-lasting wear and a natural finish. Whether you prefer a dewy glow or a matte look, the best foundations of the year cater to diverse needs, ensuring that everyone can find their perfect match. Explore the latest innovations in makeup foundation to elevate your beauty routine.
SALE
−$3.20
LAURA GELLER NEW YORK Award-Winning Baked Balance-n-Brighten Color Correcting Powder Foundation - Fair - Buildable Light to Medium Coverage - Demi-Matte Natural Finish
- BALANCE-N-BRIGHTEN COLOR CORRECTING POWDER FOUNDATION: This award-winning foundation handmade in Italy is made up of pressed powders to help you create a perfect canvas and a natural, demi-matte finish. Build your ideal coverage without worrying about caking—this favorite feels weightless and looks flawless.
- FAIR: Get this award-winning powder foundation in the perfect shade for fair to light skin.
- SELF-ADJUSTS TO MATCH YOUR SKIN TONE: Treat yourself to a baked powder foundation that nourishes as it perfects. This natural demi-matte formula gives you creamy coverage that's packed with antioxidants Centella Asiatica and White Tea Extracts for soothing hydration all day long
- PERFECT FOR: This one's a crowd-pleaser. Perfect for mature skin, uneven complexions, and those with fine lines and wrinkles. This stunning, award-winning foundation is dermatologist-approved and safe for those with sensitive skin. It earned the National Psoriasis Foundation Seal of Recognition and carries the National Rosacea Society Seal of Acceptance.
- HOW TO APPLY: Swirl your brush in the foundation powder. Then, stroke on your face, blending outward and upward. Repeat to build coverage.
$33.80
e.l.f. Flawless Finish Foundation, Improves Uneven Skin Tone, Lightweight, Medium Coverage & Semi-Matte, Vegan & Cruelty-Free, Beige 0.68 Fl Oz
- RESTORE & ILLUMINATE: e.l.f. Flawless Finish Foundation is a lightweight liquid foundation that naturally blends into skin (and hydrates while you’re at it) to help improve uneven skin tone and texture. The shade Beige is light with cool pink undertones.
- ALL-DAY WEAR: This highly blendable and buildable formula goes on smooth as silk, providing medium-to-full coverage and weightless all-day wear. Added perk: it’s supercharged with glycerin to hydrate and soften your skin.
- SEMI-MATTE FINISH: This foundation blends into skin for a beautiful semi-matte satin finish that lasts all day long and is perfect for all skin-types.
- MORE COVERAGE, MORE GLOW: For sheer coverage mix our Daily Hydration Moisturizer with the foundation, or for added glow, mix our Beautifully Bare Natural Glow Lotion with the foundation.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
$6.00
SALE
−$4.05
Maybelline Fit Me Matte + Poreless Liquid Oil-Free Foundation Makeup, Classic Ivory, 1 Count (Packaging May Vary)
- Maybelline Fit Me Matte Foundation: For a natural looking medium coverage liquid foundation makeup, look no further; In 40 shades, you'll find a fit for every skin tone; Best for normal to oily skin; refines pores for a natural looking matte finish
- A Shade That Fits Me: Maybelline Fit Me liquid foundation provides coverage for a wide array of skin tones, from Ivory to Mocha; Use as a full face foundation with buildable coverage for a flawless, natural-looking, "I woke up like this" finish
- Maybelline Fit Me For A Flawless Face: With Matte + Poreless foundation or Dewy+ Smooth foundation with SPF 18, concealer, finishing powder, bronzer and blush, Maybelline New York Fit Me collection has everything you need to put your best face forward
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
$6.94
SALE
−$5.77
COVERGIRL+Olay Simply Ageless 3-in-1 Liquid Foundation Classic Ivory, 1 Ounce (packaging may vary)
- REDUCES WRINKLES: Anti-aging foundation instantly reduces the look of wrinkles for a smoother, more youthful appearance
- IMPROVES TONE: Evens skin tone and blurs the appearance of dark circles and other less-than-perfect areas
- HYDRATING FORMULA: Contains hyaluronic complex and vitamin C for firmer and healthier-looking skin
- FIND YOUR SHADE: Available in multiple shades so you can find the right match for your skin tone
- CRUELTY-FREE: Covergirl products are Leaping Bunny Certified by Cruelty-Free International, meaning they are never tested on animals
$14.22
SALE
−$4.02
L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, C3, Light Medium, 1 Fl Oz
- Science That Sees Your True Match - Formulated with 6 pigments for the most precise match. 99 percent of women found their true match in a consumer test of 312 women. Available in 47 shades to match your undertone - cool, neutral or warm
- Makeup Foundation: Our liquid foundation formula locks in moisture and provides medium coverage with a natural finish that adapts to any skin color and texture. It’s so blendable you can’t tell where your foundation ends and your skin begins
- The Same True Match You Love, Now Better: Now formulated without alcohol, oils and fragrance, our foundation will not clog pores and is vegan. Perfect for all skin types, including sensitive skin. Now with an easy-to-use pump
- Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
$9.97
e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 25 Light Neutral
- LONG-LASTING LIQUID FOUNDATION: Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long- wearing Soft Glam Satin Foundation.
- MEDIUM, BUILDABLE COVERAGE: The e.l.f. Satin Finish Foundation delivers medium buildable coverage and a satin finish.
- BREATHABLE FORMULA: Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin.
- FOR MULTIPLE SKIN TYPES: This foundation is great for dry, oily and combination skin.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan.
$8.00
bareMinerals Original Loose Powder Foundation SPF 15, Lightweight Mineral Loose Powder Foundation Makeup, Buildable Coverage, Talc Free, Vegan (Medium Beige 12)
- Made with 5 clean, vegan ingredients, this lightweight, talc-free mineral foundation provides sheer-to-full coverage and promotes clearer, healthier-looking skin over time.
- Provides all-day coverage with a naturally luminous finish.
- Minimizes the look of pores and imperfections.
- Promotes clearer, healthier-looking skin over time.
- Won’t clog pores, cause breakouts or settle into fine lines.
$39.00
SALE
−$2.37
Maybelline Fit Me Dewy + Smooth Liquid Foundation Makeup, Light Beige, 1 Count (Packaging May Vary)
- Maybelline Fit Me Dewy Foundation With Spf: Ideal for normal to dry skin, this liquid foundation hydrates and smoothes skin texture for a natural-looking, luminous finish; Protects with SPF 18
- A Shade That Fits Me: Maybelline Fit Me liquid foundation provides coverage for a wide array of skin tones, from Ivory to Mocha; Use as a full face foundation with buildable coverage for a flawless, natural-looking, "I woke up like this" finish
- Best Face Forward: Maybelline has sheer, medium, and full coverage foundation in liquid and powder foundation formulas, and a range of concealers, face primers, contour, highlighter, and pressed and setting powder to help you create a perfect canvas
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
$8.62
SALE
−$3.74
Maybelline Super Stay Lumi-Matte Foundation, Lightweight and Buildable Full Coverage Foundation Makeup For Up To 30HR Wear, 112, 1 Count
- Light As Air Make Up Feel: Super Stay Up to 30HR Lumi Matte Foundation delivers buildable full coverage that lasts all day. Achieve a flawless base that feels like nothing on skin. Say goodbye to flat looking skin & look lit-from-within
- Longwear Liquid Foundation Formula: Infused with amino acids to deliver a matte finish with a hint of luminosity. Our formula’s flexible film resists sweat, water & transfer for all day shine control. Stay flawless no matter what the day has in store
- Available In 24 Shades: This Maybelline foundation is available in 24 luminous matte face makeup shades. Our light as air makeup foundation formula blends in seamlessly, delivering a natural matte finish with a hint of luminosity
- Maybelline Has What You Need: Create any look with foundation, BB cream, concealer and highlighter for the perfect canvas, eye shadow, brow pencil, mascara and eyeliner for any eye look and lip products, from matte lipstick to au natural lip gloss
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
$11.25
COVERGIRL Outlast All-Day Ultimate Finish Foundation, Creamy Beige, 0.4 Ounce (Pack of 1)
- THREE-IN-ONE: Foundation works as a liquid, powder, and concealer all at once
- ALL-DAY WEAR: Coverage lasts for hours after just one application
- SPONGE INCLUDED: Glides on effortlessly with the included sponge applicator
- FIND YOUR RIGHT SHADE: Many shades to choose for creating your ultimate natural look
- CRUELTY-FREE: Covergirl products are Leaping Bunny Certified by Cruelty-Free International, meaning they are never tested on animals
$6.34
Last update on 2025-05-01 / Affiliate links / Images from Amazon Product Advertising API