Makeup for older women has evolved significantly, offering products that enhance natural beauty while addressing specific skin concerns. The best options now include lightweight foundations that provide coverage without settling into fine lines, creamy blushes that add a youthful glow, and hydrating lipsticks that keep lips looking plump and vibrant. Additionally, eyeshadows in soft, neutral tones can brighten the eyes, while highlighters can add a subtle luminosity to the skin. With the right makeup, older women can feel confident and radiant at any age.
SALE
−$9.00
LAURA GELLER NEW YORK The Best of the Best Baked Palette - Full Size - Includes Bronzer, Blush, 2 Highlighters and 3 Eyeshadows - Travel-Friendly
- BEST OF THE BEST PALETTE: This complete eye and face makeup palette includes three baked eyeshadows in beautiful neutral tones, a Baked Bronze-n-Brighten in Tahitian Glow, twp Baked Natural Glow Highlighter in French Vanilla and Portofino and a Baked Blush-n-Brighten in Pink Buttercream.
- INCLUDES BLUSH, BRONZER, HIGHLIGHTER, AND EYESHADOW: These goodies are truly the best of our best! This all-in-one full face palette is the perfect introduction to our famous baked beauty. It includes a blush, bronzer, highlighter and three nude eyeshadows.
- HANDMADE IN ITALY: Baked makes it better. Every formula in this eyeshadow, blush and highlighter palette starts out as a cream before being baked into a silky powder on terracotta tiles. Everything is artisan-made by hand in Italy.
- ALL IN ONE PALETTE: These versatile, highly pigmented products sculpt, define, and highlight your features for flawless, all-day wear. Just start with your favorite foundation, add your favorite mascara and you’re ready to go!
- HOW TO APPLY: Eyeshadows: Apply all over the lid. Use darker shades to define in the crease and blend lighter shades on browbone as a highlight., Highlighters: Dust across the tops of the cheekbones, down the bridge of the nose, and on the Cupid’s bow, Blush: Apply to apples of the cheeks for a fresh pop of color, Bronzer: Sweep all over your face to warm up your complexion or contour along the temples, hollows of the cheeks, and jawline for a more sculpted look.
$60.00
SALE
−$8.00
LAURA GELLER NEW YORK Award-Winning Baked Balance-n-Brighten Color Correcting Powder Foundation - Medium - Buildable Light to Medium Coverage - Demi-Matte Natural Finish
- BALANCE-N-BRIGHTEN COLOR CORRECTING POWDER FOUNDATION: This award-winning foundation handmade in Italy is made up of pressed powders to help you create a perfect canvas and a natural, demi-matte finish. Build your ideal coverage without worrying about caking—this favorite feels weightless and looks flawless.
- MEDIUM: Laura’s shade! Get this award-winning powder foundation in the perfect shade for medium skin.
- SELF-ADJUSTS TO MATCH YOUR SKIN TONE: Treat yourself to a baked powder foundation that nourishes as it perfects. This natural demi-matte formula gives you creamy coverage that's packed with antioxidants Centella Asiatica and White Tea Extracts for soothing hydration all day long
- PERFECT FOR : This one's a crowd-pleaser. Perfect for even mature skin, uneven complexions, and those with fine lines and wrinkles, the light and airy baked powder foundation gives you a flawless face without feeling (or looking) cakey and heavy, no matter your skin type.
- HOW TO APPLY: Swirl your brush in the foundation powder. Then, stroke on your face, blending outward and upward. Repeat to build coverage.
$28.00
L'Oreal Paris Age Perfect Face Blurring Primer Infused with Caring Serum Smoothes Liners and Pores
- Age Perfect by L'Oreal Paris blurring face Primer is infused with a caring serum and features a universal rosy formula
- This product can either be worn alone or with age Perfect radiant serum foundation or age Perfect creamy powder foundation plus Y5
- It instantly smooths the look of lines and pores. In 1 Use it diffuses the look of lines with a natural-looking, soft-focus finish
- The blurring Primer rosy formula is universally flattering - it helps boost healthy looking, radiant skin
- It also works overtime to improve skin appearance, Use after use, skin is more radiant as well as smoother and softer
$11.12
Prime Prometics PrimeLash Mascara for Older Women – Volumizing, Incredible Length in 2 Coats – Long-Stay, Zero Clumps, Hypoallergenic (Black)
- MASCARA FOR WOMEN OVER 50 – Unlike other mascaras in the market, Prime Prometics PrimeLash Mascara was developed together with 1200 mature queens, to solve your biggest lash woes. It is non-clumping and acts as a hypoallergenic mascara for sensitive eyes.
- THICK, DEFINED AND LIFTED LASHES – In two clean coats. You will have lashes that make You look like a Million dollars. Thanks to the effective magic wand and formula duo.
- INTRODUCING THE MAGIC WAND – Designed to comb & separate thin and tiny lashes, without bruising your eyes. Withstands hand tremors. No clumps or smudges. Lengthening and volumizing mascara.
- VITAMIN ENRICHED EYELASH GROWTH SERUM FORMULA – Nutrient-infused base acts as a lash booster – Enhances the growth of your natural eyelashes. Non-drying. Hypoallergenic. Clean. pH balanced. This is a nourishing mascara that facilitates volume and length.
- EASY TO REMOVA MASCARA, ZERO LASH BREAKAGE – As we mature, our eyelashes get thinner and shorter. Prime Prometics PrimeLash Mascara lets you flaunt intense lash length and volume in 2 coats while nourishing & strengthening your natural lashes as you go.
$28.00
SALE
−$5.02
COVERGIRL & Olay Simply Ageless Instant Wrinkle-Defying Foundation, Creamy Natural 0.44 Fl Oz (Pack of 1)
- YOUNGER-LOOKING SKIN: This anti-aging foundation diminishes the look of fine lines and wrinkles for a more youthful glow
- HYDRATING FORMULA: Contains hyaluronic complex and vitamin C for healthier-looking skin
- SAFE IN THE SUN: With SPF 28, this foundation helps protect skin from sun damage
- FIND YOUR SHADE: Available in multiple shades for you to find the right match for your skin tone
- CRUELTY-FREE: Covergirl products are Leaping Bunny Certified by Cruelty-Free International, meaning they are never tested on animals
$14.97
SALE
−$1.45
L'Oreal Paris Age Perfect Radiant Serum Foundation with SPF 50, Nude Beige, 1 Ounce
- Radiant Serum Foundation: This carefully formulated foundation for mature skin is made with Vitamin B3 and Hydrating Serum; It provides lightweight coverage while also being suitable for sensitive skin
- Hydration And Spf 50 Protection: This foundation evens tone with natural, radiant coverage that doesn't settle into lines; All the benefits of a foundation with the added advantage of all-day hydration and SPF 50
- Illuminate Your Face: From BB creams to blush, we have all you need for a smooth, even finish; Highlight to illuminate your look, use concealer to hide imperfections or apply contouring makeup to define
- All Things Beauty: L'Oreal Paris products encompass all things beauty, from our Voluminous Mascara and Primer to Rouge Signature Matte Lip Stain to 10 percent Pure Glycolic Acid Serum, We've got you covered
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
$16.54
LAURA GELLER NEW YORK Baked Starter Kit: Baked Balance-n-Brighten Powder Foundation, Light and Best of the Best Palette and Retractable Kabuki Brush
- BAKED STARTER KIT: This three-piece kit is the perfect introduction to these Italian-made beauties, including our signature Baked Balance-n-Brighten Color Correcting Foundation in your choice of shade. The Best of the Best Baked Face Palette features bestselling blush, bronzer and highlighter shades, plus an assortment of baked eyeshadows too. Pull it all together with our versatile Retractable Angled Kabuki Brush.
- BAKED BALANCE-N-BRIGHTEN POWDER FOUNDATION: This award-winning foundation handmade in Italy is made up of pressed powders to help you create a perfect canvas and a natural, demi-matte finish. Build your ideal coverage without worrying about caking—this favorite feels weightless and looks flawless.
- BEST OF THE BEST PALETTE: This complete eye and face makeup palette includes three baked eyeshadows in beautiful neutral tones, a Baked Bronze-n-Brighten in Tahitian Glow, twp Baked Natural Glow Highlighter in French Vanilla and Portofino and a Baked Blush-n-Brighten in Pink Buttercream.
- RETRACTABLE ANGLED KABUKI BRUSH: The Kabuki brush is a desert-island pick for plenty of makeup artists, and for good reason. Great for building coverage with both pressed and loose powders, it's a tool that can work with plenty of different makeup. And the petite, travel-friendly size of this one makes it even more of a must-have.
Deprecated: preg_replace(): Passing null to parameter #3 ($subject) of type array|string is deprecated in /home/runcloud/webapps/joesitalianfulshear/wp-content/themes/blocksy/aawp/products/custom-table.php on line 139
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
- If you receive this mascara UNWRAPPED, it did not come from essence cosmetics.
- NO FALSIES NEEDED! Lash Princess False Lash Mascara defines and separates lashes while achieving a bold look.
- DRAMATIC VOLUME: the conic shape fiber brush delivers dramatic volume and sculpted length WITHOUT clumps or globs.
- CLAIMS: Cruelty Free. Free from gluten, silicones, parabens, oil, fragrance, alcohol, & microplastic particles. Made in Luxembourg.
- CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.
$4.99
Catrice | Under Eye Brightener | Conceal & Brighten Dark Circles | With Hyaluronic Acid & Shea Butter | Vegan, Cruelty Free & Paraben Free (010 | Light Rose)
- BYE-BYE DARK CIRCLES! Say goodbye to heavy eye baggage with the Under Eye Brightener from Catrice. It ensures an instantly alert effect with its light pink, nourishing texture that is specially developed for the under-eye area.
- CARING AND COLOR ADAPTING: The formula is enriched with hyaluronic acid and shea butter, which nourish the skin and give it a radiant glow. The pink color visibly balances out the bluish tones of under-eye shadows and dark circles.
- NATURAL AND RADIANT: The Under Eye Brightener has a medium coverage and can be easily applied with your fingers, a make-up sponge or brush, and gently blended to help you achieve a natural & fresh look.
- CLAIMS: Vegan & Cruelty Free. Formulated without Gluten, Parabens, Fragrance, Phthalates & microplastic particles.
- CRUELTY FREE: Catrice Cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals, and never have.
$6.00
Almay Anti-Aging Foundation, Smart Shade Face Makeup with Hyaluronic Acid, Niacinamide, Vitamin C & E, Hypoallergenic-Fragrance Free, 200 Light Medium, 1 Fl Oz (Pack of 1)
- BUILDABLE NATURAL FINISH FOUNDATION: Lightweight, buildable-coverage liquid foundation delivers your ideal shade match while reviving skin for a smooth, replenished look in just two weeks
- SKIN TONE MATCHING MAKEUP: Skin tone matching shades turn from white to your ideal shade as you blend; Each color-adjusting face makeup shade is flexible across a range of skin tones
- SKIN-CARING INGREDIENTS: The new and improved Smart Shade Foundation includes niacinamide to help even skin tone and reduce the appearance of discoloration, and hyaluronic acid to hydrate and plump the look of skin
- FORMULATED WITHOUT: Formulated without added parabens, mineral oil, DMDM Hydantoin, and palm oils
- SUITABLE FOR SENSITIVE SKIN: As part of the Almay promise, this product is hypoallergenic as well as dermatologist tested, clean, cruelty free, and fragrance free
Deprecated: preg_replace(): Passing null to parameter #3 ($subject) of type array|string is deprecated in /home/runcloud/webapps/joesitalianfulshear/wp-content/themes/blocksy/aawp/products/custom-table.php on line 139
Last update on 2025-05-03 / Affiliate links / Images from Amazon Product Advertising API