Makeup brands continue to evolve, offering innovative products that cater to diverse beauty needs. In 2025, the best makeup brands stand out for their quality, inclusivity, and sustainability. From luxury lines that deliver high-performance formulas to affordable options that don’t compromise on quality, these brands have captured the hearts of beauty enthusiasts worldwide. Whether you're looking for vibrant pigments, long-lasting wear, or skin-friendly ingredients, these top brands have something for everyone.
SALE
−$4.67
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
- Lengthening Mascara: This volumizing washable mascara formula is infused with bamboo extract and fibers for long, full and lightweight lashes that don't flake or smudge
- Lash Extension Brush: Features our exclusive Flex Tower mascara brush that bends to volumize and extend every single lash from root to tip; Ophthalmologist and allergy tested, suitable for sensitive eyes and contact lens wearers
- It's All in the Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows and mascara collections are designed to transform your look
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
$8.32
SALE
−$9.00
LAURA GELLER NEW YORK The Best of the Best Baked Palette - Full Size - Includes Bronzer, Blush, 2 Highlighters and 3 Eyeshadows - Travel-Friendly
- BEST OF THE BEST PALETTE: This complete eye and face makeup palette includes three baked eyeshadows in beautiful neutral tones, a Baked Bronze-n-Brighten in Tahitian Glow, twp Baked Natural Glow Highlighter in French Vanilla and Portofino and a Baked Blush-n-Brighten in Pink Buttercream.
- INCLUDES BLUSH, BRONZER, HIGHLIGHTER, AND EYESHADOW: These goodies are truly the best of our best! This all-in-one full face palette is the perfect introduction to our famous baked beauty. It includes a blush, bronzer, highlighter and three nude eyeshadows.
- HANDMADE IN ITALY: Baked makes it better. Every formula in this eyeshadow, blush and highlighter palette starts out as a cream before being baked into a silky powder on terracotta tiles. Everything is artisan-made by hand in Italy.
- ALL IN ONE PALETTE: These versatile, highly pigmented products sculpt, define, and highlight your features for flawless, all-day wear. Just start with your favorite foundation, add your favorite mascara and you’re ready to go!
- HOW TO APPLY: Eyeshadows: Apply all over the lid. Use darker shades to define in the crease and blend lighter shades on browbone as a highlight., Highlighters: Dust across the tops of the cheekbones, down the bridge of the nose, and on the Cupid’s bow, Blush: Apply to apples of the cheeks for a fresh pop of color, Bronzer: Sweep all over your face to warm up your complexion or contour along the temples, hollows of the cheeks, and jawline for a more sculpted look.
$60.00
SHEGLAM Color Bloom Liquid Blush Makeup for Cheeks Matte Finish - Love Cake
- Light Coverage: Provides a natural, matte finish blush for a light coverage look
- Cruelty-Free: Made with cruelty-free materials and free from harsh chemicals
- Moisturizing Formula: Infused with moisturizing ingredients to hydrate and nourish skin
- Vibrant Color: Features a vibrant, matte shade in a creamy, pigmented formula
- Easy Application: Comes in a palette for seamless, streak-free application
$6.99
e.l.f. Matte Magic Mist & Set - Small, Lightweight, Long Lasting, Mattifying, Revitalizes, Controls Shine, Refreshes, Hydrates, All-Day Wear, 2.0 Fl Oz
- Designed to hold your face and eye makeup in place all day with a matte finish.
- Revitalize makeup colour with just a few sprays.
- Formula contains aloe, green tea, cucumber and vitamins A, C and E to soothe and hydrate the skin.
- Spray on your brush or sponge prior to makeup application.
- All e.l.f. products are made from skin-loving ingredients you want at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
$6.00
All in One Makeup Kit for Women Full Kit, 12 Colors Eyeshadow, Foundation & Primer, Lipsticks, Eyeliner, Mascara, Contour Stick, Brow Soap, Makeup Brush & Sponge, Make Up Gift Set for Women, Teens
- All In One Makeup Kit For Girls --- The beginner makeup gift set including 12 Colors Eyeshadow Palette, Nude & Buff Beige Foundation, Face Primer, 3Pcs Liquid Lipsticks, Contour Stick, Eyebrow Soap, Winged Eyeliner Stamp, Mascara, Makeup Brush, 2Pcs Makeup Sponge. The face make up set is perfect for achieving a full-face flawless look.
- High-quality Makeup Set --- The makeup kit for women full kit made with natural gentle ingredients and nourishing formula, good color and good extensibility. Cruelty-free, high pigmented, waterproof, and long lasting, suitable for all skin types and skin tones. We guarantee that every one of our products is hypoallergenic, safe for sensitive skin.
- Easily Use and Carry --- This foundation makeup kit is easy to carry and store. Convenient to use, more easily to put on. Easy to apply and create clear and brilliant three-dimensional face makeup finish. Therefore, it is the best choice for parties and travel.
- Suitable For Any Occasion --- With the wide range of shades and styles, this all in one cosmetic set encourage imagination and creative play, satisfy your full face makeup. Suitable for different occasions, like casual, salon, party, festival, wedding etc.
- Best Makeup Gifts for Women & Girls --- Makeup kit for women full kit includes all the necessary and basic makeup tools. Take this perfect gift back to your Lover, Family and Friends when Birthday Mother's Day and other Festival! Rest easy knowing we never ever test our products on animals. All Geyomi products are 100% cruelty-free and Vegan.
$19.99
e.l.f. Flawless Finish Foundation, Improves Uneven Skin Tone, Lightweight, Medium Coverage & Semi-Matte, Vegan & Cruelty-Free, Beige 0.68 Fl Oz
- RESTORE & ILLUMINATE: e.l.f. Flawless Finish Foundation is a lightweight liquid foundation that naturally blends into skin (and hydrates while you’re at it) to help improve uneven skin tone and texture. The shade Beige is light with cool pink undertones.
- ALL-DAY WEAR: This highly blendable and buildable formula goes on smooth as silk, providing medium-to-full coverage and weightless all-day wear. Added perk: it’s supercharged with glycerin to hydrate and soften your skin.
- SEMI-MATTE FINISH: This foundation blends into skin for a beautiful semi-matte satin finish that lasts all day long and is perfect for all skin-types.
- MORE COVERAGE, MORE GLOW: For sheer coverage mix our Daily Hydration Moisturizer with the foundation, or for added glow, mix our Beautifully Bare Natural Glow Lotion with the foundation.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
$6.00
SALE
−$2.00
Julep Eyeshadow 101 Crème-to-Powder Waterproof Shadow Stick – Champagne Shimmer – Long-Lasting, Crease-Proof, Medium Golden-Beige Shimmer Cream Eyeshadow with Built-in Smudger
- HIGHLY PIGMENTED VERSATILE EYESHADOW CHAMPAGNE SHIMMER: Julep Eyeshadow 101 in Champagne Shimmer, a stunning medium golden-beige eyeshadow that adds a soft, radiant glow to your look. This versatile crème-to-powder eyeshadow stick glides on effortlessly and blends beautifully for a seamless finish
- LONG-LASTING, CREASE-PROOF FORMULA: Experience all-day wear with this waterproof, crease-proof eyeshadow that stays put from morning to night. The rich, high-pigment color delivers a shimmery finish that enhances your eyes with a touch of sparkle, perfect for both day and night looks
- NATURALLY NOURISHING INGREDIENTS: Formulated with Vitamin C and E, this eyeshadow stick not only looks beautiful but also helps nourish and protect your delicate eye area. Vitamin E provides antioxidant protection, while Vitamin C brightens and improves skin tone
- NO BRUSH REQUIRED: Forget the hassle of makeup brushes. With smooth application, a built-in smudger for effortless blending, and a waterproof powder finish, you don’t need a brush to get the look you love The compact design fits easily into your makeup bag for quick touch-ups on the go
- HOW TO APPLY: Prime the smudger by coating it with color, then sweep the eyeshadow stick directly across your eyelids. Use the built-in smudger or your fingers to blend before the formula sets. For best results, prime the smudger by coating it with color prior to use
$16.00
SALE
−$0.50
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
- Waterproof Matte Liquid Eyeliner: Get the perfect long lasting cat eye look with NYX Professional Makeup Epic Ink eyeliner, with a matte black finish
- Precise Tip: Our ultra precise tip is flexible and Easy to Use; Every stroke is unbelievably fluid for a defined finish; Control the thickness of your lines by pressing down just a touch; Fine and natural, broad and bold, the look is always up to you
- All Eyes On Eye Makeup: Complete your look with our full range of eye makeup products ranging from eyeshadow palettes to false eyelashes, eyeliners, concealers, setting sprays, eyebrow makeup, eyeshadow primer and more
- Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
- Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup
$9.50
e.l.f. Contour Palette, 4 Shades, Customizable, Easy to Apply, Sculpts, Shades, Brightens, Light/Medium, Infused with Vitamin E, All-Day Wear, 0.56 Oz
- Sculpt, shade, define and brighten with this 4 shade powder.
- Customizable to match your skin tone and infused with vitamin E to give you a gorgeous, nourished complexion all day.
- Use a sculpting brush for a bronzing shade to the sides of the nose, hollows of cheeks, and jawline, then use a pointed brush to apply the highlighting shade down the center of the nose, over the cheekbones and brow bone, forehead center to lift.
- Compact design ideal for travel or on-the-go use.
- All e.l.f. products are made from skin-loving ingredients you want at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
$9.00
SALE
−$2.01
Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary)
- Maybelline Instant Age Rewind Concealer: America's Number 1 Concealer; Erase the look of dark circles, correct the appearance of redness and brighten the look of dull skin. Can be used in multiple shades to contour and highlight.
- Anti-Aging Concealer: Turn back time with this anti-aging under eye treatment concealer infused with Haloxyl; Say bye bye to the look of fine lines, blemishes, redness, and dark circles, and hello to a radiant, well rested, refreshed looking eye area
- Best Face Forward: Maybelline has sheer, medium, and full coverage foundation in liquid and powder foundation formulas, and a range of concealers, face primers, contour, highlighter, and pressed and setting powder to help you create a perfect canvas
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
$8.98
Last update on 2025-05-02 / Affiliate links / Images from Amazon Product Advertising API