Makeup enthusiasts are always on the lookout for the latest and greatest products, and the best makeup of 2025 is no exception. This year, innovative formulas and stunning shades have taken center stage, offering everything from long-lasting foundations to vibrant eyeshadow palettes. With a focus on inclusivity and sustainability, these top picks cater to a diverse range of skin tones and preferences, ensuring that everyone can find their perfect match. Whether you're a makeup novice or a seasoned pro, these standout products are sure to elevate your beauty routine.
SALE
−$3.72
Neutrogena Makeup Remover Wipes, Daily Facial Cleanser Towelettes, Gently Cleanse and Remove Oil & Makeup, Alcohol-Free Makeup Wipes, 2 x 25 ct
- Twin Pack with 25 count of ultra-soft, pre-moistened Neutrogena Makeup Remover Wipes with a micellar-infused triple emollient formula remove waterproof makeup and cleanses skin while leaving it feeling refreshed, soft, smooth and conditioned
- Makeup remover face cleansing towelettes work to dissolve all traces of dirt, remove bacteria, impurities, oil and makeup on skin while also removing pollution, sweat and sunscreen, for superior cleansing and makeup removing power at your fingertips
- Facial cleansing wet wipes are ophthalmologist-, dermatologist-, and allergy-tested and gentle around the eye area. The effective formula removes up to 99% of makeup--even stubborn waterproof mascara--without tugging
- Makeup remover wipes are disposable and thoroughly cleanse skin, leaving behind no heavy residue so there's no need to rinse
- Facial cleansing wipes are great to use in a daily beauty or skincare routine for a refreshing self-care experience at-home
$9.97
SALE
−$4.67
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
- Lengthening Mascara: This volumizing washable mascara formula is infused with bamboo extract and fibers for long, full and lightweight lashes that don't flake or smudge
- Lash Extension Brush: Features our exclusive Flex Tower mascara brush that bends to volumize and extend every single lash from root to tip; Ophthalmologist and allergy tested, suitable for sensitive eyes and contact lens wearers
- It's All in the Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows and mascara collections are designed to transform your look
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
$8.32
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
- If you receive this mascara UNWRAPPED, it did not come from essence cosmetics.
- NO FALSIES NEEDED! Lash Princess False Lash Mascara defines and separates lashes while achieving a bold look.
- DRAMATIC VOLUME: the conic shape fiber brush delivers dramatic volume and sculpted length WITHOUT clumps or globs.
- CLAIMS: Cruelty Free. Free from gluten, silicones, parabens, oil, fragrance, alcohol, & microplastic particles. Made in Luxembourg.
- CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.
$4.99
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)
- SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
- FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores.)
- MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
- HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
$10.00
SALE
−$2.01
Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary)
- Maybelline Instant Age Rewind Concealer: America's Number 1 Concealer; Erase the look of dark circles, correct the appearance of redness and brighten the look of dull skin. Can be used in multiple shades to contour and highlight.
- Anti-Aging Concealer: Turn back time with this anti-aging under eye treatment concealer infused with Haloxyl; Say bye bye to the look of fine lines, blemishes, redness, and dark circles, and hello to a radiant, well rested, refreshed looking eye area
- Best Face Forward: Maybelline has sheer, medium, and full coverage foundation in liquid and powder foundation formulas, and a range of concealers, face primers, contour, highlighter, and pressed and setting powder to help you create a perfect canvas
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
$8.98
SALE
−$2.31
Neutrogena Makeup Remover Wipes Singles, Individually Wrapped Face Wipes, Daily Facial Cleanser Towelettes, Gently Removes Oil & Makeup, Alcohol-Free Makeup Wipes, 20 ct
- Pack of 20 individually wrapped moistened Neutrogena Makeup Remover Wipe Singles. Individually wrapped facial towelettes are perfect for on-the-go use. Protected from drying out, you always have a fresh wipe for complete cleansing & makeup removal
- Makeup remover face cleansing towelettes work to dissolve all traces of dirt, remove bacteria, impurities, oil and makeup on skin while also removing pollution, sweat and sunscreen, for superior cleansing and makeup removing power at your fingertips
- Facial cleansing wet wipes are ophthalmologist-, dermatologist-, and allergy-tested and gentle on the eye area. The effective formula removes up to 99% of makeup--even stubborn waterproof mascara--without tugging
- Single-use wipes are disposable and thoroughly cleanse skin gently and leave behind no heavy residue, so there's no need to rinse. Plus, they're great to use in a daily beauty or skincare routine for a refreshing self-care experience anywhere
- Our Clean Promise to you and the Planet. These facial cleansing wipes are made with 100% plant-based cloth, and are formulated without phthalates, parabens, sulfates, alcohols, soaps, or dyes
$6.88
e.l.f. Glow Reviver Lip Oil, Nourishing Tinted Lip Oil For A High-shine Finish, Infused With Jojoba Oil, Vegan & Cruelty-free, Rose Envy
- ULTRA-GLOSSY TINTED LIP OIL: Drench lips in an addictive sheer wash of ultra-glossy color with this revitalizing tinted lip oil.
- NON-STICKY FORMULA: The ultra-plush, XXL applicator slicks on a comfortable, non-sticky formula with a fresh minty scent.
- INFUSED WITH NOURISHING INGREDIENTS: Infused with nourishing oils such as apricot oil, avocado oil, jojoba oil and pomegranate oil.
- MULTI-PURPOSE: Can be worn on its own or over lipstick.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
$8.00
e.l.f. Flawless Finish Foundation, Improves Uneven Skin Tone, Lightweight, Medium Coverage & Semi-Matte, Vegan & Cruelty-Free, Beige 0.68 Fl Oz
- RESTORE & ILLUMINATE: e.l.f. Flawless Finish Foundation is a lightweight liquid foundation that naturally blends into skin (and hydrates while you’re at it) to help improve uneven skin tone and texture. The shade Beige is light with cool pink undertones.
- ALL-DAY WEAR: This highly blendable and buildable formula goes on smooth as silk, providing medium-to-full coverage and weightless all-day wear. Added perk: it’s supercharged with glycerin to hydrate and soften your skin.
- SEMI-MATTE FINISH: This foundation blends into skin for a beautiful semi-matte satin finish that lasts all day long and is perfect for all skin-types.
- MORE COVERAGE, MORE GLOW: For sheer coverage mix our Daily Hydration Moisturizer with the foundation, or for added glow, mix our Beautifully Bare Natural Glow Lotion with the foundation.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
$6.00
SALE
−$0.50
Garnier Micellar Cleansing Water, All-in-1 Makeup Remover and Facial Cleanser, For All Skin Types, 3.4 Fl Oz (100mL), 1 Count (Packaging May Vary)
- ALL-IN-1 Cleanser To hydrate and Rrefresh skin: This all-in-1 micellar cleansing water is a facial cleanser and makeup remover that is gentle on skin. This micellar water for all skin types gently cleanses, removes makeup, dirt and oils from skin.
- A soothing formula that gently cleanses: micellar water leaves skin feeling/looking healthy and hydrated; formulated to be gentle on even the most sensitive skin; easily removes makeup without over-drying skin.
- A multi-purpose cleanser powered by micelle technology: Micelles work like a magnet to gently cleanse, while removing makeup, dirt, sunscreen, and excess oil all in 1 step; No rinsing, no harsh rubbing- just clean, refreshed skin.
- Dermatolgist and Ophthalmologist tested for safety: safe for use on face, lips and eye area. Approved by Cruelty-Free International under the Leaping Bunny Program. Vegan formula is oil-free, paraben-free, fragrance-free, sulfate-free and silicone free.
- America's #1 Micellar Water Brand: there's a reason one bottle is sold every 3 seconds!* *Source: Nielsen Measured Mass Market, Full Year 2022, Unit Sales
$3.99
SALE
−$5.00
BEAKEY Makeup Brushes Set, Professional Foundation Eyeshadow Concealer Blush Powder Bronzer Applicator, 2 Blender Sponge with Beauty Paper Case
- Full-Face Versatile Application: Perfect for cream, foundation, concealer, powder, liquid, and eyeshadow
- Vegan & Skin-Friendly: Made with synthetic fibers, gentle on sensitive skin, precise edges for detailed application
- Durable & Easy to Maintain: Quick-drying, shed-resistant after cleaning, easy to clean, and retains softness and shape
- Flawless Finish: Dense, soft bristles ensure even, streak-free coverage. Ergonomic PP handle for easy grip
- High-Performance Sponge: Latex-free, non-absorbent, expands when wet, delivering smooth, full coverage
$7.99
Last update on 2025-05-03 / Affiliate links / Images from Amazon Product Advertising API