Liquid foundation is a staple in every makeup enthusiast's collection, offering a flawless base for any look. In 2025, the market is brimming with innovative formulas that cater to various skin types and preferences. From lightweight, breathable options to full-coverage powerhouses, the best liquid foundations provide long-lasting wear and a natural finish. Whether you're seeking hydration, oil control, or a luminous glow, there's a perfect match for everyone. Explore the top contenders that have made waves this year and elevate your makeup game.
e.l.f. Flawless Finish Foundation, Improves Uneven Skin Tone, Lightweight, Medium Coverage & Semi-Matte, Vegan & Cruelty-Free, Beige 0.68 Fl Oz
- RESTORE & ILLUMINATE: e.l.f. Flawless Finish Foundation is a lightweight liquid foundation that naturally blends into skin (and hydrates while you’re at it) to help improve uneven skin tone and texture. The shade Beige is light with cool pink undertones.
- ALL-DAY WEAR: This highly blendable and buildable formula goes on smooth as silk, providing medium-to-full coverage and weightless all-day wear. Added perk: it’s supercharged with glycerin to hydrate and soften your skin.
- SEMI-MATTE FINISH: This foundation blends into skin for a beautiful semi-matte satin finish that lasts all day long and is perfect for all skin-types.
- MORE COVERAGE, MORE GLOW: For sheer coverage mix our Daily Hydration Moisturizer with the foundation, or for added glow, mix our Beautifully Bare Natural Glow Lotion with the foundation.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
$6.00
SALE
−$5.77
COVERGIRL+Olay Simply Ageless 3-in-1 Liquid Foundation Classic Ivory, 1 Ounce (packaging may vary)
- REDUCES WRINKLES: Anti-aging foundation instantly reduces the look of wrinkles for a smoother, more youthful appearance
- IMPROVES TONE: Evens skin tone and blurs the appearance of dark circles and other less-than-perfect areas
- HYDRATING FORMULA: Contains hyaluronic complex and vitamin C for firmer and healthier-looking skin
- FIND YOUR SHADE: Available in multiple shades so you can find the right match for your skin tone
- CRUELTY-FREE: Covergirl products are Leaping Bunny Certified by Cruelty-Free International, meaning they are never tested on animals
$14.22
SALE
−$2.37
Maybelline Fit Me Matte + Poreless Liquid Oil-Free Foundation Makeup, Natural Ivory, 1 Count (Packaging May Vary)
- Maybelline Fit Me Matte Foundation: For a natural looking medium coverage liquid foundation makeup, look no further; In 40 shades, you'll find a fit for every skin tone; Best for normal to oily skin; refines pores for a natural looking matte finish
- A Shade That Fits Me: Maybelline Fit Me liquid foundation provides coverage for a wide array of skin tones, from Ivory to Mocha; Use as a full face foundation with buildable coverage for a flawless, natural-looking, "I woke up like this" finish
- Maybelline Fit Me For A Flawless Face: With Matte + Poreless foundation or Dewy+ Smooth foundation with SPF 18, concealer, finishing powder, bronzer and blush, Maybelline New York Fit Me collection has everything you need to put your best face forward
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
$8.62
SALE
−$4.02
L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N2, Light, 1 Fl Oz
- Science That Sees Your True Match - Formulated with 6 pigments for the most precise match. 99 percent of women found their true match in a consumer test of 312 women. Available in 47 shades to match your undertone - cool, neutral or warm
- Makeup Foundation: Our liquid foundation formula locks in moisture and provides medium coverage with a natural finish that adapts to any skin color and texture. It’s so blendable you can’t tell where your foundation ends and your skin begins
- The Same True Match You Love, Now Better: Now formulated without alcohol, oils and fragrance, our foundation will not clog pores and is vegan. Perfect for all skin types, including sensitive skin. Now with an easy-to-use pump
- Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
$9.97
SALE
−$2.37
Maybelline Fit Me Dewy + Smooth Liquid Foundation Makeup, Classic Ivory, 1 Count (Packaging May Vary)
- Maybelline Fit Me Dewy Foundation With Spf: Ideal for normal to dry skin, this liquid foundation hydrates and smoothes skin texture for a natural-looking, luminous finish; Protects with SPF 18
- A Shade That Fits Me: Maybelline Fit Me liquid foundation provides coverage for a wide array of skin tones, from Ivory to Mocha; Use as a full face foundation with buildable coverage for a flawless, natural-looking, "I woke up like this" finish
- Best Face Forward: Maybelline has sheer, medium, and full coverage foundation in liquid and powder foundation formulas, and a range of concealers, face primers, contour, highlighter, and pressed and setting powder to help you create a perfect canvas
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
$8.62
SALE
−$0.67
Milani Conceal + Perfect Liquid Foundation - Light Beige, 1 Fl. Oz. Cruelty-Free, Water-Resistant, Oil-Free, Medium-To-Full Coverage, Satin Matte Finish
- CONCEAL & PERFECT: Meet the hardest working multi-tasker in your cosmetics bag! Combat under eye circles, redness and other skin imperfections with our water-resistant, foundation + concealer in one perfecting step.
- AVAILABLE IN 45 SHADES: Choose from 45 different long-lasting shades to find the one that best matches your skin tone and helps create a naturally flawless complexion.
- CRUELTY-FREE BEAUTY: This lush, creamy rich formula applies evenly to perfect and conceal imperfections with a natural looking satin matte finish. Oil-free, medium-to-full coverage, long-wearing & water-resistant for a beautiful, even skin tone.
- TIPS & TRICKS: One to two pumps is all you need to create a flawless canvas. Apply to clean, dry skin with even strokes and blend seamlessly into skin. This foundation can also be used with your favorite beauty blender or foundation brush for a silky-smooth finish.
- WE ARE MILANI: Born in East LA, we've always been connected to the rich diversity of our neighborhood, because it’s a place that truly embodies the melting pot of Los Angeles. We're not inspired by couture and top models. Our passion is real people, living real lives. Beauty is for everyone. No matter who you are or where you come from, we're here to fuel your self-expression with makeup for every shade, attitude, and ethnicity. No judgment. No exceptions.
$9.32
SALE
−$8.25
Neutrogena Hydro Boost Hydrating Tint with Hyaluronic Acid, Lightweight Water Gel Formula, Moisturizing, Oil-Free & Non-Comedogenic Liquid Foundation Makeup, 30 Buff Color, 1.0 fl. oz
- 1.0 fluid ounces of Neutrogena Hydro Boost Hydrating Tint with to boost skin hydration while evening your complexion
- This liquid foundation makeup for dry skin boosts hydration with a lightweight water gel formula that features hyaluronic acid, an ingredient known for its skin plumping & hydrating properties
- The moisturizing tint is designed to hydrate your skin and refreshes thirsty skin for 24 hours with a breathable water gel formula
- The weightless, oil-free makeup formula is non-comedogenic, so it won't clog pores and it's even better for your skin than wearing no foundation at all
- Suitable for daily use, the tinted hydrating makeup can be incorporated into any skincare routine and comes available in 10 blendable makeup shades that offer enough coverage to help even your complexion
$13.94
SALE
−$7.80
Estée Lauder Double Wear Stay-in-Place 24-Hour Long-Wear Matte Foundation Makeup, 1 Fl Oz, 3N1 Ivory Beige
- ALL-DAY STAYING POWER: 24-hour wear. Sweat-, heat- and humidity-resistant. Lifeproof, waterproof foundation. Oil-free. Controls oil all day. 24-hour color true. Plus, it strengthens skin's barrier.
- FRESH, MATTE FINISH: Buildable medium-to-full coverage foundation. Feels lightweight and so comfortable, you won't believe it's long wear.
- OVER 55 SHADES: A wide range of shades that flatters all. Unifies uneven skintone and covers imperfections. Won't look grey on deeper skintones.
- DERMATOLOGIST-TESTED: Oil-free, non-acnegenic. Won’t clog pores or cause breakouts. Ideal for normal to oily skin. Free of synthetic fragrances, gluten, parabens, phthalates, sulfites, drying alcohols, mineral oil-and animal-derived ingredients.
- HIGH-PERFORMANCE LONGWEAR: Discover the complete Double Wear Collection. From our #1 foundation, to concealer, eye liners and more, it's makeup that keeps up with your busy day. The flawless look you see in the morning is the look you keep all day.
$44.20
SALE
−$5.20
Revlon Liquid Foundation, ColorStay Face Makeup for Combination & Oily Skin, SPF 15, Medium-Full Coverage with Matte Finish, 220 Natural Beige, 1 Fl Oz
- LONG-WEARING: Oil-free, fragrance-free foundation creates a flawless look for up to 24 hours; comfortable and lightweight feel
- BUDGE-PROOF: Transfer-resistant, waterproof & mask-friendly; resists heat, sweat & humidity; SPF 15
- SKIN-CARING: Antioxidant Vitamin E helps nourish & protect skin from pollutants
- PORELESS, MATTE FINISH: Earth-sourced, multi-mineral powders control oil breakthrough
- FOR ALL SKIN: 43 diverse shades
$10.79
SALE
−$0.89
Rimmel London Stay Matte Liquid Mousse - 200 Soft Beige - Foundation, Lightweight, Shine Control, Oil-Free, 1oz
- All-day shine control
- Weightless, breathable coverage
- True matte finish ideal for oily to combination skin
- Oil-free, fragrance-free formula
- Airy mousse texture
$4.60
Last update on 2025-05-02 / Affiliate links / Images from Amazon Product Advertising API