Hydrating primer is essential for achieving a flawless makeup look while ensuring your skin stays moisturized throughout the day. In 2025, the market is brimming with innovative options that cater to various skin types and concerns. From lightweight gels to creamy formulas, these top hydrating primers not only enhance makeup application but also provide a nourishing base that keeps your skin looking fresh and dewy. Whether you have dry, oily, or combination skin, there's a perfect hydrating primer out there for you.
e.l.f. Hydrating Face Primer, Makeup Primer For Flawless, Smooth Skin & Long-Lasting Makeup, Fills In Pores & Fine Lines, Vegan & Cruelty-free, Small
- PRIMER FOR LONG-LASTING MAKEUP: This e.l.f. primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application.
- HYDRATING FORMULA: The formula is infused with grape and vitamins A, C, & E to help boost complexion and hydrate your skin.
- GREAT FOR ACNE-PRONE SKIN: Great for acne-prone, combination, and oily skin.
- PERFECT PAIRING: Pair with the e.l.f. Flawless Finish Foundation or Camo Concealer for an all-day satin finish.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
$8.00
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)
- SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
- FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores.)
- MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
- HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
$10.00
e.l.f. SKIN Holy Hydration! Thirst Burst Drops, Serum For A Radiant Complexion Instantly & Over Time, Made With Hyaluronic Acid, Vegan & Cruelty-Free
- GEL SERUM DROPS: Reveals a dewy, plump complexion with a non-greasy feel, both instantly and over time.
- MULTI-USE & CUSTOMIZABLE: Can be worn on its own as a serum, mixed into your foundation or under makeup as a primer.
- GREAT FOR: Dry, oily and combination skin. Infused with 1% hydrating hibiscus complex and hyaluronic acid, plus brightening 5% niacinamide.
- HOW TO APPLY: Use on its own and apply 1-2 pumps of serum to skin after cleansing & toning. Prime your skin with serum for a hydrating base for your makeup. Mix with foundation for a boost of hydration with your makeup routine (more drops = more glow!).
- VEGAN & CRUELTY-FREE: 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
$11.97
SALE
−$3.02
Maybelline Grippy Serum Primer, Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear, Clear, 1 Count
- Face Primer For Up To 24H Wear: Drip, glide, grip with Grippy Serum Primer. This face primer for makeup is ultra blendable with Serum-To-Grip technology, after 20 seconds the fresh serum texture transforms to a sticky feel that grips makeup for up to 24H
- Gripping Water Based Primer Formula: Grippy Serum is a water-based serum make up primer that has been formulated with 2-percent Niacinamide. This hydrating primer delivers 24H hydration and gives a fresh, plumped skin look
- No White Cast Or Greasy Feel: Apply this primer for face before makeup. Layers well with makeup and does not pill. Our primer face makeup is a non-comedogenic, vegan formula and suitable for all skin types, including sensitive skin
- Maybelline Has What You Need: Create any look with foundation, BB cream, concealer and highlighter for the perfect canvas, eye shadow, brow pencil, mascara and eyeliner for any eye look and lip products, from matte lipstick to au natural lip gloss
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
$9.97
Milani Face Primer for Makeup (Hydrating & Blurring, 1.0 Fl. Oz)
- Erase Base Blemish Control Primer with 2% Salicylic Acid
- No Pore Zone Mattifying Primer for Makeup (1.0 FlOz.)- Matte Face Primer for Oily Skin
- SPF BFF Primer for Makeup (1.0 FlOz.)- Makeup Primer with Sunscreen SPF30
- Skin Quench Hydrating Primer for Makeup (1.0 FlOz.)- Moisturizing Face Primer
- Bright Side Primer for Makeup (1.0 FlOz.)- Brightening Face Primer for Dewy Skin
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SALE
−$22.01
LAURA GELLER NEW YORK Spackle Primer - Hydrate - Super-Size 2 Fl Oz - Hyaluronic Acid Makeup Primer for Mature Skin
- HYDRATE 2-IN-1 MOISTURIZIER AND MAKEUP PRIMER: Farewell, dry, flaky skin. Create a smooth canvas for improved foundation application and wear and keep your face feeling fresh all day! Wear it with or without makeup.
- LIGHTWEIGHT NON-GREASY GRIPPING FORMULA: The lightweight, non-greasy formula hydrates and preps skin the for a smooth brightened complexion.
- FORMULATED WITH GOOD FOR YOU INGREDIENTS: Featuring a blend of Hyaluronic Acid, Glycerin and Antioxidant Botanical ingredients, this nourishing formula brightens and replenishes skin for a healthier, suppler complexion.
- PERFECT FOR DRY TO NORMAL SKIN TYPES: Free of synthetic fragrance, parabens, phthalates. Cruelty free. Clear formula can be worn with or without makeup. Even mature skin will be able to achieve perfect skin texture in a flash with these hard-working primers, which have earned the National Psoriasis Foundation Seal of Recognition.
- EASY TO APPLY: Add one to two pumps on the back of your hand. Blend a thin layer onto clean skin before makeup application. For best results, allow the formula to dry for about one minute to fully absorb before applying the rest of your makeup.
$13.99
SALE
−$5.63
Neutrogena Hydro Boost Glow Booster Primer & Serum, Hydrating & Moisturizing Face Serum-to-Primer Hybrid, Infused with Purified Hyaluronic Acid & Designed to Instantly Hydrate, 1.0 fl. oz
- Neutrogena 1.0-fluid ounce of Hydro Boost Glow Booster Primer & Serum with hyaluronic acid is designed to hydrate dull skin and leave it feeling moisturized and glowing
- Wear this energizing facial primer serum before applying your makeup to help prep your skin and create a smooth, glowing surface for makeup application
- This primer & serum is designed to hydrate and can be used alone for its serum benefits to leave skin with a beautiful, dewy look that looks and feels healthier
- Formulated with purified hyaluronic acid, this face primer serum is designed to provide instant hydration to your skin and locks in moisture to leave you with an energized glow
- As a multi-tasking, skin-boosting, glow serum-to-primer hybrid, it helps bridge the gap between skincare and makeup with its versatile two-in-one benefits
$14.76
Maybelline Master Prime Face Primer Makeup Base, 1 Fl Oz
- Facestudio Master Prime Makeup Primer: This color-correcting face primer preps for makeup application by visually blurring away specific skin concerns, refining the look and feel of skin.
- Maybelline Primer Face Makeup: Apply all over face before foundation or wear alone for a luminous effect; Weightless, water-based formula goes on smoothly and moisturizes skin without a greasy feel
- Best Face Forward: We have sheer, medium, and full coverage foundation in liquid, stick, and cushion foundation formulas, plus a range of concealers, primers, contours, highlighters, pressed and setting powders
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
$6.35
Elizabeth Mott Thank Me Later Radiant Face Primer – Dermatologist & Allergy Tested – Illuminating, Hydrating Makeup Base for Glowing Skin – Long-Lasting, Pore-Minimizing, Oil-Free, Cruelty-Free, 30g
- BEST OF KOREAN BEAUTY: We work with the finest Korean manufacturers to bring the best Korean skincare and beauty to you; infused with effective Korean ingredients and breakthrough formulas; cruelty-free, and Leaping Bunny approved
- BASE MAKEUP FOR PREPPING: This makeup primer readies your face after your skin care regimen and before applying makeup so it holds on tight; all while bringing out your natural glow
- GET FLAWLESS FRESH-FACED MAKEUP: Lock in your makeup with the help of our make up primer; protects the staying power of your makeup from day to night; no filters required
- HOW TO USE: Achieve a dewy and illuminating finish; apply skincare and sunscreen to a clean face; wait 30 seconds for skincare to adequately dry; apply a nickel-sized amount of liquid face primer in circular motions; wait 30 seconds for primer to dry before applying makeup
- FACE PRIMER FOR FOUNDATION: Formulated for every skin type, our well-balanced hydrating face primer is weightless, non-greasy, and long-wearing so you won’t need constant touch-ups
$18.05
SALE
−$1.35
wet n wild Prime Focus Primer Serum for Face, Hydrating for Dry Skin, Makeup Primer Serum
- Makeup Primer Serum: This lightweight, hydrating water-bases serum preps and primes skin for longer lasting makeup application. Formulated with nourishing Rose Water, Camellia Leaf, and Green Tea Extracts
- Prep and Prime: This makeup primer helps blur and soften imperfections and the silky, creamy texture creates the perfect canvas so foundation glides on effortlessly for a luminous, flawless finish
- Best Face Forward: From bronzer and blush to primer, highlighter, natural finish powder, and concealer, we've got you covered and photo ready for your next big thing. You've met your true makeup match
- Always Cruelty Free: We are 100% cruelty free and always have been. We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes and more
- Stay Wild: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, and economic statuses. No matter who or where you are in life, we have a product for you
$6.64
Last update on 2025-05-02 / Affiliate links / Images from Amazon Product Advertising API