Foundation makeup is essential for achieving a flawless complexion, and the best options in 2025 cater to a variety of skin types and preferences. From lightweight formulas that provide a natural finish to full-coverage options that conceal imperfections, the top foundations this year are designed to enhance your beauty while ensuring long-lasting wear. Whether you prefer a matte look or a dewy glow, there’s a perfect foundation for everyone. Explore the latest innovations in foundation makeup to find your ideal match and elevate your makeup routine.
e.l.f. Flawless Finish Foundation, Improves Uneven Skin Tone, Lightweight, Medium Coverage & Semi-Matte, Vegan & Cruelty-Free, Beige 0.68 Fl Oz
- RESTORE & ILLUMINATE: e.l.f. Flawless Finish Foundation is a lightweight liquid foundation that naturally blends into skin (and hydrates while you’re at it) to help improve uneven skin tone and texture. The shade Beige is light with cool pink undertones.
- ALL-DAY WEAR: This highly blendable and buildable formula goes on smooth as silk, providing medium-to-full coverage and weightless all-day wear. Added perk: it’s supercharged with glycerin to hydrate and soften your skin.
- SEMI-MATTE FINISH: This foundation blends into skin for a beautiful semi-matte satin finish that lasts all day long and is perfect for all skin-types.
- MORE COVERAGE, MORE GLOW: For sheer coverage mix our Daily Hydration Moisturizer with the foundation, or for added glow, mix our Beautifully Bare Natural Glow Lotion with the foundation.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
$6.00
SALE
−$5.77
COVERGIRL+Olay Simply Ageless 3-in-1 Liquid Foundation Classic Ivory, 1 Ounce (packaging may vary)
- REDUCES WRINKLES: Anti-aging foundation instantly reduces the look of wrinkles for a smoother, more youthful appearance
- IMPROVES TONE: Evens skin tone and blurs the appearance of dark circles and other less-than-perfect areas
- HYDRATING FORMULA: Contains hyaluronic complex and vitamin C for firmer and healthier-looking skin
- FIND YOUR SHADE: Available in multiple shades so you can find the right match for your skin tone
- CRUELTY-FREE: Covergirl products are Leaping Bunny Certified by Cruelty-Free International, meaning they are never tested on animals
$14.22
SALE
−$2.37
Maybelline Fit Me Matte + Poreless Liquid Oil-Free Foundation Makeup, True Beige, 1 Count (Packaging May Vary)
- Maybelline Fit Me Matte Foundation: For a natural looking medium coverage liquid foundation makeup, look no further; In 40 shades, you'll find a fit for every skin tone; Best for normal to oily skin; refines pores for a natural looking matte finish
- A Shade That Fits Me: Maybelline Fit Me liquid foundation provides coverage for a wide array of skin tones, from Ivory to Mocha; Use as a full face foundation with buildable coverage for a flawless, natural-looking, "I woke up like this" finish
- Maybelline Fit Me For A Flawless Face: With Matte + Poreless foundation or Dewy+ Smooth foundation with SPF 18, concealer, finishing powder, bronzer and blush, Maybelline New York Fit Me collection has everything you need to put your best face forward
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
$8.62
SALE
−$4.02
L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, C3, Light Medium, 1 Fl Oz
- Science That Sees Your True Match - Formulated with 6 pigments for the most precise match. 99 percent of women found their true match in a consumer test of 312 women. Available in 47 shades to match your undertone - cool, neutral or warm
- Makeup Foundation: Our liquid foundation formula locks in moisture and provides medium coverage with a natural finish that adapts to any skin color and texture. It’s so blendable you can’t tell where your foundation ends and your skin begins
- The Same True Match You Love, Now Better: Now formulated without alcohol, oils and fragrance, our foundation will not clog pores and is vegan. Perfect for all skin types, including sensitive skin. Now with an easy-to-use pump
- Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
$9.97
SALE
−$18.00
LAURA GELLER NEW YORK Award-Winning Baked Balance-n-Brighten Color Correcting Powder Foundation - Light - Buildable Light to Medium Coverage - Demi-Matte Natural Finish
- BALANCE-N-BRIGHTEN COLOR CORRECTING POWDER FOUNDATION: This award-winning foundation handmade in Italy is made up of pressed powders to help you create a perfect canvas and a natural, demi-matte finish. Build your ideal coverage without worrying about caking—this favorite feels weightless and looks flawless.
- LIGHT: Get this award-winning powder foundation in the perfect shade for light to light-medium skin.
- SELF-ADJUSTS TO MATCH YOUR SKIN TONE: Treat yourself to a baked powder foundation that nourishes as it perfects. This natural demi-matte formula gives you creamy coverage that's packed with antioxidants Centella Asiatica and White Tea Extracts for soothing hydration all day long
- PERFECT FOR : This one's a crowd-pleaser. Perfect for even mature skin, uneven complexions, and those with fine lines and wrinkles, the light and airy baked powder foundation gives you a flawless face without feeling (or looking) cakey and heavy, no matter your skin type.
- HOW TO APPLY: Swirl your brush in the foundation powder. Then, stroke on your face, blending outward and upward. Repeat to build coverage.
$19.00
e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 25 Light Neutral
- LONG-LASTING LIQUID FOUNDATION: Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long- wearing Soft Glam Satin Foundation.
- MEDIUM, BUILDABLE COVERAGE: The e.l.f. Satin Finish Foundation delivers medium buildable coverage and a satin finish.
- BREATHABLE FORMULA: Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin.
- FOR MULTIPLE SKIN TYPES: This foundation is great for dry, oily and combination skin.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan.
$8.00
SALE
−$2.37
Maybelline Fit Me Dewy + Smooth Liquid Foundation Makeup, Light Beige, 1 Count (Packaging May Vary)
- Maybelline Fit Me Dewy Foundation With Spf: Ideal for normal to dry skin, this liquid foundation hydrates and smoothes skin texture for a natural-looking, luminous finish; Protects with SPF 18
- A Shade That Fits Me: Maybelline Fit Me liquid foundation provides coverage for a wide array of skin tones, from Ivory to Mocha; Use as a full face foundation with buildable coverage for a flawless, natural-looking, "I woke up like this" finish
- Best Face Forward: Maybelline has sheer, medium, and full coverage foundation in liquid and powder foundation formulas, and a range of concealers, face primers, contour, highlighter, and pressed and setting powder to help you create a perfect canvas
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
$8.62
SALE
−$5.02
L'Oreal Paris True Match Nude Hyaluronic Tinted Serum Foundation with 1% Hyaluronic acid, Light-Medium 3-4, 1 fl. oz.
- Tinted Hydrating Serum Vegan Foundation: Formulated with Hyaluronic Acid to leave skin smoother and more hydrated, plus luminous mineral pigments for lightweight coverage and to brighten complexion
- Hyaluronic Acid: Naturally found in the skin, Hyaluronic Acid helps enhance skin’s ability to retain moisture; Vegan makeup, Dermatologically tested, paraben- and fragrance-free, noncomedogenic, and suitable for all skin types, even sensitive skin
- Illuminate Your Face: From BB creams to blush, we have all you need for a smooth, even finish; Highlight to illuminate your look, use concealer to hide imperfections or apply contouring makeup to define
- Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
$14.97
SALE
−$7.80
Estée Lauder Double Wear Stay-in-Place 24-Hour Long-Wear Matte Foundation Makeup, 1 Fl Oz, 3N1 Ivory Beige
- ALL-DAY STAYING POWER: 24-hour wear. Sweat-, heat- and humidity-resistant. Lifeproof, waterproof foundation. Oil-free. Controls oil all day. 24-hour color true. Plus, it strengthens skin's barrier.
- FRESH, MATTE FINISH: Buildable medium-to-full coverage foundation. Feels lightweight and so comfortable, you won't believe it's long wear.
- OVER 55 SHADES: A wide range of shades that flatters all. Unifies uneven skintone and covers imperfections. Won't look grey on deeper skintones.
- DERMATOLOGIST-TESTED: Oil-free, non-acnegenic. Won’t clog pores or cause breakouts. Ideal for normal to oily skin. Free of synthetic fragrances, gluten, parabens, phthalates, sulfites, drying alcohols, mineral oil-and animal-derived ingredients.
- HIGH-PERFORMANCE LONGWEAR: Discover the complete Double Wear Collection. From our #1 foundation, to concealer, eye liners and more, it's makeup that keeps up with your busy day. The flawless look you see in the morning is the look you keep all day.
$44.20
COVERGIRL Outlast All-Day Ultimate Finish Foundation, Creamy Beige, 0.4 Ounce (Pack of 1)
- THREE-IN-ONE: Foundation works as a liquid, powder, and concealer all at once
- ALL-DAY WEAR: Coverage lasts for hours after just one application
- SPONGE INCLUDED: Glides on effortlessly with the included sponge applicator
- FIND YOUR RIGHT SHADE: Many shades to choose for creating your ultimate natural look
- CRUELTY-FREE: Covergirl products are Leaping Bunny Certified by Cruelty-Free International, meaning they are never tested on animals
$6.34
Last update on 2025-05-02 / Affiliate links / Images from Amazon Product Advertising API