Best foundation options in 2025 offer a diverse range of formulations to cater to various skin types and preferences. From lightweight, breathable textures to full-coverage formulas, these foundations are designed to provide a flawless finish while ensuring skin health. Whether you prefer a matte look or a dewy glow, the top choices this year include innovative ingredients that enhance wearability and comfort. With advancements in technology, these foundations not only cover imperfections but also nourish the skin, making them a must-have in your makeup routine.
e.l.f. Flawless Finish Foundation, Improves Uneven Skin Tone, Lightweight, Medium Coverage & Semi-Matte, Vegan & Cruelty-Free, Beige 0.68 Fl Oz
- RESTORE & ILLUMINATE: e.l.f. Flawless Finish Foundation is a lightweight liquid foundation that naturally blends into skin (and hydrates while you’re at it) to help improve uneven skin tone and texture. The shade Beige is light with cool pink undertones.
- ALL-DAY WEAR: This highly blendable and buildable formula goes on smooth as silk, providing medium-to-full coverage and weightless all-day wear. Added perk: it’s supercharged with glycerin to hydrate and soften your skin.
- SEMI-MATTE FINISH: This foundation blends into skin for a beautiful semi-matte satin finish that lasts all day long and is perfect for all skin-types.
- MORE COVERAGE, MORE GLOW: For sheer coverage mix our Daily Hydration Moisturizer with the foundation, or for added glow, mix our Beautifully Bare Natural Glow Lotion with the foundation.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
$6.00
SALE
−$2.37
Maybelline Fit Me Matte + Poreless Liquid Oil-Free Foundation Makeup, Natural Beige, 1 Count (Packaging May Vary)
- Maybelline Fit Me Matte Foundation: For a natural looking medium coverage liquid foundation makeup, look no further; In 40 shades, you'll find a fit for every skin tone; Best for normal to oily skin; refines pores for a natural looking matte finish
- A Shade That Fits Me: Maybelline Fit Me liquid foundation provides coverage for a wide array of skin tones, from Ivory to Mocha; Use as a full face foundation with buildable coverage for a flawless, natural-looking, "I woke up like this" finish
- Maybelline Fit Me For A Flawless Face: With Matte + Poreless foundation or Dewy+ Smooth foundation with SPF 18, concealer, finishing powder, bronzer and blush, Maybelline New York Fit Me collection has everything you need to put your best face forward
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
$8.62
SALE
−$5.77
COVERGIRL+Olay Simply Ageless 3-in-1 Liquid Foundation Classic Ivory, 1 Ounce (packaging may vary)
- REDUCES WRINKLES: Anti-aging foundation instantly reduces the look of wrinkles for a smoother, more youthful appearance
- IMPROVES TONE: Evens skin tone and blurs the appearance of dark circles and other less-than-perfect areas
- HYDRATING FORMULA: Contains hyaluronic complex and vitamin C for firmer and healthier-looking skin
- FIND YOUR SHADE: Available in multiple shades so you can find the right match for your skin tone
- CRUELTY-FREE: Covergirl products are Leaping Bunny Certified by Cruelty-Free International, meaning they are never tested on animals
$14.22
SALE
−$3.02
Maybelline Super Stay Lumi-Matte Foundation, Lightweight and Buildable Full Coverage Foundation Makeup For Up To 30HR Wear, 125, 1 Count
- Light As Air Make Up Feel: Super Stay Up to 30HR Lumi Matte Foundation delivers buildable full coverage that lasts all day. Achieve a flawless base that feels like nothing on skin. Say goodbye to flat looking skin & look lit-from-within
- Longwear Liquid Foundation Formula: Infused with amino acids to deliver a matte finish with a hint of luminosity. Our formula’s flexible film resists sweat, water & transfer for all day shine control. Stay flawless no matter what the day has in store
- Available In 24 Shades: This Maybelline foundation is available in 24 luminous matte face makeup shades. Our light as air makeup foundation formula blends in seamlessly, delivering a natural matte finish with a hint of luminosity
- Maybelline Has What You Need: Create any look with foundation, BB cream, concealer and highlighter for the perfect canvas, eye shadow, brow pencil, mascara and eyeliner for any eye look and lip products, from matte lipstick to au natural lip gloss
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
$11.97
SALE
−$5.02
L'Oreal Paris True Match Nude Hyaluronic Tinted Serum Foundation with 1% Hyaluronic acid, Light-Medium 3-4, 1 fl. oz.
- Tinted Hydrating Serum Vegan Foundation: Formulated with Hyaluronic Acid to leave skin smoother and more hydrated, plus luminous mineral pigments for lightweight coverage and to brighten complexion
- Hyaluronic Acid: Naturally found in the skin, Hyaluronic Acid helps enhance skin’s ability to retain moisture; Vegan makeup, Dermatologically tested, paraben- and fragrance-free, noncomedogenic, and suitable for all skin types, even sensitive skin
- Illuminate Your Face: From BB creams to blush, we have all you need for a smooth, even finish; Highlight to illuminate your look, use concealer to hide imperfections or apply contouring makeup to define
- Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
$14.97
e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 21 Light Neutral
- LONG-LASTING LIQUID FOUNDATION: Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long- wearing Soft Glam Satin Foundation.
- MEDIUM, BUILDABLE COVERAGE: The e.l.f. Satin Finish Foundation delivers medium buildable coverage and a satin finish.
- BREATHABLE FORMULA: Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin.
- FOR MULTIPLE SKIN TYPES: This foundation is great for dry, oily and combination skin.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan.
$8.00
SALE
−$2.37
Maybelline Fit Me Dewy + Smooth Liquid Foundation Makeup, Light Beige, 1 Count (Packaging May Vary)
- Maybelline Fit Me Dewy Foundation With Spf: Ideal for normal to dry skin, this liquid foundation hydrates and smoothes skin texture for a natural-looking, luminous finish; Protects with SPF 18
- A Shade That Fits Me: Maybelline Fit Me liquid foundation provides coverage for a wide array of skin tones, from Ivory to Mocha; Use as a full face foundation with buildable coverage for a flawless, natural-looking, "I woke up like this" finish
- Best Face Forward: Maybelline has sheer, medium, and full coverage foundation in liquid and powder foundation formulas, and a range of concealers, face primers, contour, highlighter, and pressed and setting powder to help you create a perfect canvas
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
$8.62
SALE
−$7.00
L'Oreal Paris True Match Lumi Healthy Luminous Makeup, W4 Natural Beige, 1 fl; oz.
- Luminous Foundation with SPF combines powerful ingredients to improve your complexion the more you wear them; 40 percent water for hydration; Vitamins C and E for improved clarity and skin tone and Liquid Light Technology for an instant glow
- True Match Lumi Face Makeup: Each True Match Lumi foundation and illuminator offers shades that can flatter any skin tone and undertone, for glowing coverage and instant luminosity
- The Foundation Of Your Look: From BB creams to blush, L'Oréal face makeup has everything you need; Highlight to illuminate your look, use concealer to hide imperfections or apply contouring makeup for enhanced, defined features
- Because You're Worth It: L'Oréal Paris helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, eyeshadow palettes, lipsticks and much more
- Perfect to pair with True Match Super-Blendable Concealer, which precisely matches your skin’s tone and texture and coordinates perfectly with True Match Makeup, Powder, and Blush
$6.99
SALE
−$2.25
Foundation (Apple Series Tie-in Edition)
- Audible Audiobook
- Isaac Asimov (Author) - Scott Brick (Narrator)
- English (Publication Language)
- 04/20/2010 (Publication Date) - Random House Audio (Publisher)
$15.75
SALE
−$5.00
BEAKEY Makeup Brushes Set, Professional Foundation Eyeshadow Concealer Blush Powder Bronzer Applicator, 2 Blender Sponge with Beauty Paper Case
- Full-Face Versatile Application: Perfect for cream, foundation, concealer, powder, liquid, and eyeshadow
- Vegan & Skin-Friendly: Made with synthetic fibers, gentle on sensitive skin, precise edges for detailed application
- Durable & Easy to Maintain: Quick-drying, shed-resistant after cleaning, easy to clean, and retains softness and shape
- Flawless Finish: Dense, soft bristles ensure even, streak-free coverage. Ergonomic PP handle for easy grip
- High-Performance Sponge: Latex-free, non-absorbent, expands when wet, delivering smooth, full coverage
$7.99
Last update on 2025-05-01 / Affiliate links / Images from Amazon Product Advertising API