Eye shadow primer is essential for achieving a flawless makeup look that lasts all day. The right primer not only enhances the vibrancy of your eye shadows but also prevents creasing and fading, ensuring your eye makeup stays intact from morning to night. In 2025, the market is brimming with innovative options that cater to various skin types and preferences, making it easier than ever to find the perfect match for your beauty routine. From lightweight formulas to those packed with hydrating ingredients, these top-rated eye shadow primers are sure to elevate your makeup game.
e.l.f. Lock It Down Eyeshadow Primer, Smooth, Creamy Primer For Long-Lasting Eyeshadow, Intensifies Liquid & Powder Color, Vegan & Cruelty-free
- PRIMER FOR LONG-LASTING EYESHADOW: Lock down your eye look and make it pop with e.l.f. Cosmetics Lock It Down Eyeshadow Primer.
- INTENSIFIES YOUR EYESHADOW COLOR: The formula has a non-greasy feel and serves as the perfect base for creating endless eye looks—it intensifies your eyeshadow color, increases wear time and helps prevent smudging and creasing.
- GREAT FOR MULTIPLE COLORS: Sheer finish creates the perfect base for a wide range of eye looks.
- HOW TO USE: Gently pat eye primer onto clean eyelid with your fingertip to create a smooth canvas for makeup.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan.
$7.00
SALE
−$2.80
Elizabeth Mott Thank Me Later Eye Primer - Long-Lasting Matte Eyeshadow Base for Oily Lids - Crease-Free, Wrinkle-Filling, Shine Control - Smudge-Proof, Lightweight, Dermatologist & Allergy Tested 10g
- BEST OF KOREAN BEAUTY: We work with the finest Korean manufacturers to bring the best Korean skincare and beauty to you; our eye primer for older women and all ages is infused with effective Korean ingredients and breakthrough formulas; cruelty-free, and Leaping Bunny approved
- FLAWLESS EYE MAKEUP BASE: Achieve flawless eye makeup with ease; our eye primer enhances eyeshadow pigment for bold, vibrant color; eliminates fallout; controls oil for all-day wear; eye primer for mature eyes is perfect for mature skin and helps to mimimize pores; helps conceal fine lines; creates a smoother application and seamless blend of eye makeup
- HOW TO USE FOR BEST RESULTS: Using our primer is a breeze for stunning results; apply a pea-sized amount of primer with your ring finger to clean, dry eyelids; wait 30 seconds for it to dry adequately; then apply your desired eye makeup
- LIGHTWEIGHT FORMULA: Crafted with high-quality ingredients including pearl powder; our eyeshadow primer offers a well-balanced, weightless, paraben-free, non-greasy formula; you will not need constant touch-ups and won’t feel heaviness around the eyes
- EYE PRIMER WITH SKIN BENEFITS: Our eye primer for mature skin does more than prep your lids; it enhances your skin; evens skin tone; enlivens complexion; conceals discoloration; balances skin; perfect for oily lids; protects against creasing; ensures flawless eye makeup all day long
$11.19
SALE
−$1.20
Milani Eyeshadow Primer - Nude (0.3 Fl. Oz.)
- LIGHTWEIGHT, INVISIBLE PRIMER: Intensify the color of your favorite eyeshadow and increase its wear from day into night by adding our lightweight, crease-proof Eyeshadow Primer to your beauty arsenal. Our eyeshadow primer makes our eye shadow palettes pop with color!
- WORKS ON ALL SKIN TONES: It goes on nude and dries invisibly; you’ll know it’s working by the professional and smooth look of your eyeshadow.
- VEGAN, CRUELTY-FREE BEAUTY: Eyeshadow Primer is formulated to be the perfect base for your flawless style. Formula is vegan & never tested on animals.
- TIPS & TRICKS: Swipe a small amount across each eyelid before applying eye makeup. Then choose your favorite eyeliner and eyeshadow shades to create a look that lasts all day.
- WE ARE MILANI: Born in East LA, we've always been connected to the rich diversity of our neighborhood, because it’s a place that truly embodies the melting pot of Los Angeles. We're not inspired by couture and top models. Our passion is real people, living real lives. Beauty is for everyone. No matter who you are or where you come from, we're here to fuel your self-expression with makeup for every shade, attitude, and ethnicity. No judgment. No exceptions.
$6.77
SALE
−$0.51
wet n wild Megalast Eyeshadow Primer, lightweight formula, inflused with Vitamin E
- Preps Lids for Eyeshadow: Apply a small amount to each lid to extend the wear of any eyeshadow. Even the loosest glitter pigments adhere with ease.
- Weightless Formula: No need to worry about your eyes feeling heavy. This eye primer is extra lightweight so you can wear it without even noticing it.
- Vitamin E: This eyeshadow primer makeup is enriched with antioxidant-rich vitamin E.
- Clear Finish: This primer dries clear so the only color you'll be showing off is from your favorite eyeshadow.
- Cruelty-Free: Wet n Wild makeup products are never tested on animals and are always cruelty-free.
$4.98
SALE
−$3.60
Urban Decay Eyeshadow Primer Potion (Travel Size), Award-winning Nude Eye Primer, Crease-free Eye Makeup Looks, Smooths & Preps Eyelid Base for Vibrant Color, All-day Wear, Dries Invisible -0.16 fl oz
- AWARD-WINNING PRIMER - Urban Decay Eyeshadow Primer Potion is an award-winning nude eyelid primer for visibly smooth lids, vibrant creaseless color, and eyeshadow looks that last all day. Long-lasting formula prevents eye shadow and eyeliner from creasing and cracking.
- PREVENT CREASING & FADING - Formulated with polymer technology, this can't-live-without-it beauty essential serves as the perfect eye makeup base to prevent eyeshadow and eyeliner from creasing and fading.
- LIKE MAGIC - This creamy, nude eye primer dries invisibly to prep for the perfect bold or natural look on all skin tones, skin types & eye shapes. Our vegan, cruelty-free, and paraben-free formula is great for oily lids & crepey skin around the eyes.
- PRO TIP - Mix with your favorite eyeshadow or 24/7 Glide-On Pencil for crease-free, custom cream shadows and liners. Eyeshadow Primer Potion intensifies the look of metallic, shimmer, matte, and glitter eyeshadows.
- PRIME TIME - A little goes a long way! Apply just a touch of this eyelid primer before your eye makeup for long-lasting, crease-free eyeshadow. Use the flocked wand applicator for precise, controlled application every time.
$14.40
SALE
−$3.60
Urban Decay Anti-Aging Eyeshadow Primer Potion (Travel Size), Nude Eye Primer, Improves Look of Fine Lines & Texture, Smooths & Preps Eyelid Base for Vibrant Color, Crease-free Eye Makeup - 0.16 fl oz
- NUDE EYE PRIMER - Urban Decay Anti-Aging Eyeshadow Primer Potion is a nude eyelid primer that evens tone and texture, while keeping eye shadow bold and crease-free all day, even on oily lids!
- AGE IS JUST A NUMBER - This eye primer measurably improves signs of aging over time. Dermaxyl helps smooth the look of wrinkles & Kalpariane plumps, firms & hydrates skin as it improves suppleness & elasticity. Ideal for mature skin around the eyes!
- LIKE MAGIC - Optical blurring pigments create a soft-focus effect that minimizes redness and improves tone and texture, including the look of tired, hooded eyes.
- EYE-POPPING LOOKS - Anti-Aging Eyeshadow Primer Potion intensifies the look of metallic, shimmer, matte and glitter eyeshadows, and ensures they remain vibrant all day long. Vegan, paraben-free, and cruelty-free.
- PRIME TIME - A little goes a long way! Apply just a touch of this eyelid primer before your eye makeup for long-lasting, crease-free eyeshadow. Use the flocked wand applicator for precise, controlled application every time.
$14.40
SALE
−$4.50
COVERGIRL Lid Lock Up Eyeshadow Primer, Clear, All-Day, Dries Quickly, .06 Pound, Crease-Proof, Shadow Security, Maximizes the Wear and Intensity of Shadow, Preps Lids for All-Day Wear
- PREP YOUR LIDS - Quick dry eyeshadow primer readying your eyelids for all day makeup
- CREASE FREE - This eye primer locks in color and prevents creasing instantly
- QUICK DRY - Gel dries quickly so you can breeze through your makeup application
- CRUELTY FREE - All COVERGIRL products are Leaping Bunny Certified, meaning they are never tested on animals
- PAIRS - This eye makeup primer pairs perfectly with the COVERGIRL TruNaked eyeshadow palette
$4.49
Smashbox Photo Finish Intensify 24 Hour Eye Shadow Primer | Nourishing, Long Lasting + Vitamin E, 0.34 Fl Oz
- PERFECTS THE CANVAS: blends effortlessly and blurs texture on eyelid to create a smooth base that keeps shadow put for up to 24 hours
- INTENSIFIES SHADOW: goes on clear, keeps shadow looking fresh and vibrant and helps make eye shadow fade, crease, and smudge-proof
- NOURISHING: nourishes eyelids while remaining transfer, sweat and humidity-resistant
$26.00
SALE
−$4.20
Too Faced Shadow Insurance 24-Hour Eye Shadow Primer | Long Lasting + Waterproof, 0.2 Fl Oz
- A vegan eyeshadow primer that helps lock down eye shadow for 24+ hours of non-creasing, fade-resistant wear
- This translucent formula protects against blue light damage & environmental stressors while fighting breakthrough oil and keeping shadows smooth, waterproof, and long-lasting
- Formula is vegan
- Cruelty Free Furever and Always
$23.80
Clinique Touch Base For Eyes Long Lasting Cream Eye Shadow and Primer | Safe For Sensitive Eyes, Nude Rose, 0.045 Ounce
- NUDE-TONED CREAM SHADOW: Touch Base For Eyes is a versatile, nude-toned creamy eye shadow that comes in 3 shades: Canvas, Nude Rose, and Canvas Light.
- WEAR IT ALONE: Apply this Clinique eye shadow alone to add a little color and glimmer to lids.
- WEAR IT AS AN EYE SHADOW BASE: Touch Base For Eyes resists creasing, fading, and smudging.
- THE CLINIQUE EYE SAFETY PROMISE: Like all Clinique eye makeup, Touch Base For Eyes is ophthalmologist tested, safe for sensitive eyes, and safe for contact lens wearers. It’s also allergy tested, 100% fragrance free.
- BUILT ON DERMATOLOGICAL SCIENCE: As a dermatologist-guided brand, Clinique’s commitment to safety starts with skincare science. We partner with the best minds in dermatology and formulate for all skin types, tones, concerns—in service of all skin.
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Last update on 2025-05-01 / Affiliate links / Images from Amazon Product Advertising API