Brightening serum is essential for achieving a radiant and even skin tone, and the market is brimming with innovative options. In 2025, the best brightening serums harness advanced ingredients like vitamin C, niacinamide, and alpha arbutin to combat dullness and hyperpigmentation effectively. These serums not only enhance luminosity but also improve skin texture and hydration, making them a must-have in any skincare routine. Whether you're looking to reduce dark spots or simply want a healthy glow, these top picks will help you achieve your skincare goals.
Good Molecules Daily Brightening Serum - Hydrating Facial Serum with Beta Arbutin and Hyaluronic Acid to Moisturize - Anti-Aging Skincare for Face
- HEALTHY, YOUTHFUL COMPLEXION: Hydrate, smooth and brighten with this super serum! Embrace newfound confidence with the Good Molecules Daily Brightening Serum made with powerful ingredients to bring out the best in your skin!
- BRIGHT AND BALANCED: Designed to brighten and smooth, this serum is hydrating and soothing. Encouraging improved texture and tone by targeting dullness, dehydration, uneven tone, and dark spots to help you achieve a radiant youthful complexion!
- POTENT FORMULA FOR RADIANT SKIN: Our formula contains beta arbutin to reduce visible signs of excess melanin and Hyaluronic acid to bind to moisture and draw it into the skin. Restoring youthful hydration and bringing new vibrance to your skin.
- PERFECT ADDITION TO YOUR BEAUTY REGIMEN: Apply a few drops in the morning and at night before oils and moisturizers. Allow to absorb for 30 seconds before applying other products.
- GENTLE ENOUGH FOR ALL SKIN TYPES: This serum is suitable for all skin types, and can be used daily. Our serum has a pH of 5.32 and was never tested on animals.
$8.00
The Ordinary Alpha Arbutin 2% + Hyaluronic Acid, Brightens Skin and Targets Dark Spots
- BRIGHTENS & TARGETS UNEVEN SKIN TONE: Alpha Arbutin 2% + HA brightens skin and reduces the appearance of dark spots, promoting a more even complexion.
- HIGH-STRENGTH FORMULA: Contains 2% purified Alpha Arbutin, a well-known skin-brightening ingredient, combined with hyaluronic acid for enhanced hydration
- BOOSTS RADIANCE & HYDRATION: Improves skin radiance and provides instant and long-term hydration, leaving skin looking brighter and more hydrated.
- EASY TO USE & GENTLE: A water-based, non-irritating formula that is well-suited for daily use to support a more even skin tone.
- APPLICATION INSTRUCTIONS: Apply a few drops to the face in the morning and evening. Always use sun protection during the day when using this product.
$11.50
Vitamin C Face Serum - Skin Care for Dark Spots, Vitamin C Serum with Hyaluronic Acid, Ferulic Acid, & Vit E - Anti Aging and Skin Brightening, Pure Vit C Facial Care 30 ml
- BRIGHTER, MORE RADIANT SKIN: Unlock your skin’s glow with our vitamin C face serum featuring 3-O Ethyl Ascorbic Acid. It helps enhance skin radiance, promoting a refreshed and luminous look.
- ANTI AGING FORMULA: Nourish your skin with this vitamin c serum. It’s crafted to support skin hydration locking in moisture for a firmer, smoother appearance while working to reduce dark spots and fine lines.
- ULTIMATE MOISTURE BOOST: Enriched with hyaluronic acid, aloe vera, and vitamin E, this face serum provides lasting hydration and nourishment. Experience skin that feels soft, supple, and plump all day long!
- THE GLOW UP YOUR SKIN DESERVES: We meticulously developed a lightweight formula that melts into the skin helping improve skin texture over time while boosting overall glow. Enjoy a smoother, even-toned look that meets your anti aging skincare needs.
- SKINCARE FOR ALL: Made with natural ingredients, this vegan and cruelty-free facial serum is designed for all skin types. It delivers lightweight hydration, leaving your skin feeling refreshed and radiant.
$11.98
TruSkin Vitamin C Serum For Face – Anti Aging Formula with Vitamin C, Hyaluronic Acid, Vitamin E – Brightening Serum – Improve Appearance of Dark Spots, Tone, Fine Lines & Wrinkles, 1 Fl Oz
- START YOUR DAY BRIGHTER: Vitamin C helps to fight against the effects of free radical damage, support skin's natural collagen, and improve the look of skin tone, dark spots, dark circles, and fine lines & wrinkles for a glowing, brighter-looking complexion
- ADVANCED HYDRATION & SKIN NOURISHMENT: Featuring a dual-action blend of Hyaluronic Acid and a botanical Hyaluronic Acid alternative, plus skin-loving ingredients like Vitamin C, Vitamin E, Aloe Vera, Jojoba Oil, and MSM to help hydrate, brighten, and soothe
- BETTER FORM of VITAMIN C: Highly stable, Sodium Ascorbyl Phosphate maintains potency for longer with less skin stinging than other commonly used forms of Vitamin C
- THE TRUSKIN DIFFERENCE: If for any reason you decide this product isn't a fit for your skin, we're here for you. Each purposefully balanced medley of key antioxidants, super-nutrients and nourishing botanical actives enhances efficacy and delivers skin-friendly benefits, without unnecessary additives or added fragrances. The expiration date is printed on the barcode sticker attached to the packaging.
- CRUELTY FREE & MADE IN THE USA WITH GLOBALLY SOURCED COMPONENTS: TruSkin is Leaping Bunny-certified cruelty free–and all our products are manufactured and bottled in the USA with globally sourced components for exceptional freshness. Dermatologist and clinically tested.
$21.97
Good Molecules Discoloration Correcting Serum - Tranexamic Acid and Niacinamide for Dark Spots, Sun Damage, and Age Spots - Skincare Face
- BRIGHT AND BALANCED COMPLEXION: Refine tone and improve texture while nourishing your skin! Embrace newfound confidence with the Good Molecules Discoloration Correcting Serum made with powerful ingredients to help your skin repair and replenish!
- ENJOY A BRIGHT AND EVEN SKIN TONE: This serum is hydrating and healing. It is designed to target hyperpigmentation, scars, sunspots, and other forms of discoloration with natural ingredients that help restore natural glow and even skin tone.
- PROMOTE CLEAR SKIN TONE: Containing 3% tranexamic acid and 4% Niacinamide, commonly known as B3, this formula is very helpful for those suffering uneven skin tone, enlarged pores, and dull texture.
- PERFECT ADDITION TO YOUR BEAUTY REGIMEN: Apply a few drops to your skin in the morning and at night before oils, moisturizers, and creams. Our serum is powerful enough to bring results and gentle enough for daily use. Every Good Molecules product is marked with a Period After Opening date, please find on the back label.
- GENTLE ENOUGH FOR ALL SKIN TYPES: This serum is suitable for all skin types, but can be particularly beneficial for those with combination/oily skin. Our serum has a pH of 5.5 and is vegan. It is free from fragrance, PEGs, mineral oils, alcohol and ethoxylated ingredients. Since everyone's skin is unique, we recommend performing a patch test before using this product to ensure compatibility and avoid any potential reactions.
$12.00
SALE
−$3.52
ANUA Niacinamide 10 + TXA 4 Serum, Hyaluronic Acid, Tranexamic acid, Vitamin B12, Facial Serum for Glass Skin, Clarifying, Radiant Complexion with Natural Color, Korean Skin Care (30ml /1.01 fl.oz)
- KOREAN GLASS SKIN : Containing 10% Niacinamide, 4% Tranexamic Acid and 2% Arbutin, a powerful trio of ingredients to target dull skin, and enlarged pores.
- GENTLE YET EFFECTIVE SERUM FOR EVERYDAY USE : Infused with Ceramides and Hyaluronic Acid to protect damaged skin barrier, soothe and hydrate the skin. Gentle enough to be used daily, morning and night.
- LIGHTWEIGHT TEXTURE WITH NATURE-DRIVEN PINK COLOR : Non-Greasy watery lightweight texture, easy to absorb and perfect addition to your skincare regimen.
- MADE FOR ALL SKIN TYPES : Frangrance Free, Cruelty-Free
$18.48
Good Molecules Niacinamide Serum - 10% Niacinamide Balancing B3 Facial Serum for Acne, Tone, Texture - Brightening and Hydrating Skincare for Face
- BRIGHT AND HEALTHY COMPLEXION: Refine tone and improve texture while nourishing your skin! Embrace newfound confidence with the Good Molecules Niacinamide Serum!
- SOOTHING AND NON-DRYING: Beneficial for acne prone skin and clogged pores. This serum is non-drying and designed to help to reduce signs of moisture loss caused by a weak skin barrier function.
- PROMOTE SMOOTH AND EVEN SKIN: This balancing formula is rich in Niacinamide (10%), also known as B3, and can be very helpful for those suffering from breakouts, uneven skin tone, enlarged pores, and dull texture.
- PERFECT ADDITION TO YOUR BEAUTY REGIMEN: Apply a few drops to your skin in the morning and at night before oils, moisturizers, and creams. Our serum is powerful enough to bring results and gentle enough for daily use.
- GENTLE ENOUGH FOR ALL SKIN TYPES: This serum is suitable for all skin types, but can be particularly beneficial for those with combination/oily skin. Our serum has a pH of 7.1, is fragrance-free, and was never tested on animals. Since everyone's skin is unique, we recommend performing a patch test before using this product to ensure compatibility and avoid any potential reactions.
$6.00
SALE
−$5.25
Pacifica Vitamin C Face Serum - Glow Baby Booster Facial Serum - Glycolic Acid Serum For Face - Dark Spot Corrector Anti Aging Brightening - Dermatologist Tested, Fragrance Free, Clean Skin Care Vegan
- VITAMIN C + AHA POWERHOUSE: Revive dull skin with a potent blend of stabilized Vitamin C and glycolic acid in one supercharged booster serum. Vitamin C (from Kakadu plum) works to brighten and even skin tone, while glycolic acid (a gentle alpha hydroxy acid) exfoliates and renews the surface. This dual-action formula helps fade dark spots and smooth rough texture, revealing a fresh, glowing complexion and more even skin canvas.
- BRIGHTENS & FADES DARK SPOTS: Say goodbye to discoloration and hello to radiance. Our Glow Baby serum targets hyperpigmentation, sun spots and acne scars with a concentrated dose of vitamin C – a powerful antioxidant known to improve skin clarity. With regular use, it visibly evens out blotchy, uneven tone and diminishes the appearance of age spots, giving you a more luminous, balanced complexion that truly glows.
- SMOOTHES & REFINES TEXTURE: Experience softer, smoother skin. Glycolic acid gently sloughs off dull, dead cells to unclog pores and refine your skin’s texture. It helps minimize the look of large pores, fine lines and bumpy areas, leaving skin more polished and youthfully refined. Bye-bye dullness – this resurfacing serum reveals a brighter layer of skin, improving overall tone and restoring a healthy, youthful radiance.
- GENTLE & EFFECTIVE FOR ALL SKIN TYPES: Don’t let the powerful ingredients fool you – Glow Baby Booster Serum is suitable for all skin types, even those new to exfoliants. The formula is balanced with soothing plant extracts (like aloe) to help reduce potential irritation so you can get the brightening benefits without harsh dryness. Start by using 3-4 times a week and build up to daily use. (Always follow with SPF during the day when using this product.)
- CLEAN VEGAN SKINCARE: Pacifica’s brightening face serum is 100% vegan and cruelty-free, made with skin-loving ingredients and zero animal testing. Formulated without parabens, phthalates, SLS or mineral oil, it’s a clean skincare essential for boosting your glow. Infused with natural superfruits like Kakadu plum (rich in vitamin C) to supercharge your results. Get real radiance results with a formula that aligns with your values – good for your skin and the planet.
$12.75
SALE
−$5.11
CeraVe Vitamin C Serum with Hyaluronic Acid, Skin Brightening Serum for Face with 10% Pure Vitamin C, Fragrance Free, 1 Fl. Oz
- [ ANTIOXIDANT BENEFITS ] Antioxidant serum for face formulated with 10% t l-ascorbic acid, the purest form of vitamin C, to help brighten and even skin tone. Protective packaging helps prevent oxidation and maintain product performance.
- [ HYDRATING SERUM ] Facial serum formulated with Hyaluronic Acid to help improve skin tone, texture, and hydration for a healthy looking, radiant complexion.
- [ LIGHTWEIGHT TEXTURE ] This vitamin c serum for face has a gel texture with a non-greasy feel. If layering with an eye cream or facial moisturizer, apply serum in a thin layer and allow to fully absorb into skin before applying additional products
- [ 3 ESSENTIAL CERAMIDES ] Ceramides make up 50% of the lipids in the skin barrier. As you age, studies show that ceramide levels decrease. CeraVe products are formulated with 3 essential ceramides (1,3,6-II) to help restore and maintain the skin barrier.
- [ DERMATOLOGIST RECOMMENDED ] This face brightening serum is fragrance free, paraben-free, non-comedogenic, & allergy tested. CeraVe Skin Care is developed with dermatologists & has products suitable for dry skin, sensitive skin, oily skin, acne-prone, & more.
$23.88
SALE
−$8.00
Bliss Bright Idea Vitamin C + Tri-Peptide Collagen Brightening Face Skincare Serum - Anti Aging, Reduces Dark Spots, Boosts Skin Elasticity - Clean - Vegan & Cruelty-Free - 1 Fl Oz
- VITAMIN C AND PEPTIDE SERUM: Use this universal skin care serum daily for a brighter face and a healthy dose of vitamin C to visibly illuminate! Ideal for all skin types
- BOOSTS BRIGHTNESS AND ELASTICITY: Get next-level glowing skin with this potent Vitamin C serum! This powerhouse daily serum for skin care works to brighten your complexion with antioxidant-rich Vitamin C to reduce the look of dark spots and protect collagen
- CLINICAL-GRADE VITAMIN C + TRI-PEPTIDE SERUM: It includes a professional spa-grade blend of brightening Vitamin C, plus patented tri-peptides to boost and protect collagen levels and green tea extract for a boost of antioxidants
- BRIGHTENS DULL SKIN FOR ONE-STEP LUMINOSITY: Get a youthful glow in one step with this powerhouse facial serum! Not only does it dramatically help to brighten your complexion, it helps to boost skin's elasticity for visibly firmer skin. This advanced serum not only brightens but also helps diminish the appearance of acne scars, scratches, and other skin imperfections, promoting a smoother, clearer complexion
- HOW TO APPLY: Massage onto clean, dry skin morning and night. Avoid eye area. Follow with Bright Idea Moisturizer if desired. Keep in a cool, dry place out of direct sunlight
$22.00
Last update on 2025-05-04 / Affiliate links / Images from Amazon Product Advertising API